Business partnership with ThinkingData and launch of next-generation gaming data analysis engine "ThinkingEngine" implementation support service

Beyond has entered into a business partnership with ThinkingData Inc. (hereinafter referred to as ThinkingData) and will begin providing a game-specific data analysis engine, "ThinkingEngine Implementation Support Service," for game companies that develop and operate games.

Current status of big data utilization in game companies

In the recent cloud-first era, a wide variety of cloud-based applications and platforms exist, and it has become standard for users and companies to use cloud services that match their respective business environments. Of course, companies that operate games are no exception to these trends. In order for companies that provide and operate games to operate games over the long term, it is essential to acquire a large number of users, analyze user behavior patterns, and monetize the game as a game business. To this end, game companies are increasingly choosing various data analysis services to enhance or improve the quality of their games.

However, in the cloud-based big data services currently available on the market, functions such as data extraction, processing, storage, and analysis (ETL/DWH/BI, etc.) are often separated, and game companies are The current situation is to introduce or purchase tools with functions and use them in combination. In such cases, game companies need to introduce or purchase tools from various vendors, which can lead to technical learning costs, the complexity of tool operation and management, and the difficulty of simply configuring the tools. It is difficult to operate, and there are issues that management and marketing/business departments cannot handle.

Challenges of conventional big data utilization

In the conventional big data utilization scene, there are many issues such as the following.

● Effective use of big data should originally be handled and decided by management and marketing/business departments, but there are many scenes where technical SQL and codes are written, and engineers or people who are not familiar with technology cannot handle big data. It is difficult to use data analysis services.

● You want to quickly strengthen or improve your game business, but there are too many tools to use when utilizing big data, making it difficult to streamline the flow of decision-making from data extraction, processing, storage, and analysis.

● Initial implementation costs and monthly costs when introducing big data services and platforms are high. In addition, invisible management man-hours are generated, such as daily management work.

Behind the business partnership between Beyond and ThinkingData

At Beyond, we have been paying attention to the performance and superiority of the game-specific analysis engine "ThinkingEngine" and have been verifying the effects of introducing ThinkingEngine. We believe that ``multi-cloud compatibility'', which is not limited to a specific infrastructure environment, is a major strength that allows us to utilize Beyond's solutions, and we have decided to start providing this service based on our solution partnership with ThinkingData. .

Since its founding, Beyond has been a managed service provider (MSP) that has been involved in server construction and operation monitoring, server-side API development, load testing, etc., mainly for social games and online games that require large-scale, high-load access. I did. To date, we have used Beyond's technical capabilities and know-how, which specializes in servers, to solve numerous infrastructure-related issues for customers in the game industry.

By combining Beyond's technical capabilities in building and operating game infrastructure with the technical capabilities of ThinkingData's data analysis engine specialized in games, we will create synergies with the game business strategies envisioned by our customers in the game industry. I will do it.

About ThinkingEngine

The game-specific data analysis engine "ThinkingEngine" provided by ThinkingData is a next-generation data utilization engine that allows anyone to easily utilize game data without having specialized skills such as SQL. With ThinkingEngine, all the functions necessary for data extraction, processing, storage, and analysis, such as ETL / DWH / BI tools, are installed as an "all-in-one", so it can meet all the needs of game management using big data. can answer.

For example, you can create the necessary data without code and quickly add and configure it to a dashboard. By simply using ThinkingEngine, you can centralize the operations necessary for game data analysis, allowing game company engineers and analysts to focus on higher value-added work.

◆ Three strengths of ThinkingEngine

① Analyze data with no code: Global level preset analysis model
② Collect all data: Rich data access methods and highly accurate segmentation
③ Build a data warehouse: A wide variety of construction methods

In addition, ThinkingEngine is ``multi-cloud compatible'', allowing you to choose from a variety of platforms such as AWS, Azure, and GCP, so ThinkingEngine's services can be run on the cloud/server environment specified by the customer. . Of course, ThinkingEngine's management console supports Japanese.

ThinkingEngine implementation support service Main contents

We will listen to the requirements for implementing a game data analysis engine using ThinkingEngine, current issues, and concerns regarding implementation, and provide the optimal plan for the customer.

*A separate cloud/server environment is required to use ThinkingEngine services.
*If you have any requests for support that is not listed above, please contact us separately.

Company information

◆ About ThinkingData Co., Ltd. ( https://www.thinkingdata.jp )
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"Thinkingdata Co., Ltd. (Headquarters: Singapore)," which develops and provides the game-specific data analysis engine "ThinkingEngine," will be announced in August 2022. We announced our full-scale entry into Japan as a key market for our internationalization strategy. Amid changes in consumer behavior and forms of entertainment, Japan's app and game market has entered a period of maturity, requiring a shift to data-driven management.
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ThinkingEngine has been introduced into game apps that are sweeping the entertainment market around the world, and has been installed in ``over 800 game companies and over 4,000 game titles around the world.'' We will provide the Japanese market with ThinkingData's powerful products that can accumulate and analyze users' in-app behavior in real time, as well as the know-how that has transformed us into data-driven app game management.
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the mission of "maximizing the value of data," ThinkingData will continue to work on building new data infrastructure for global games, and by maximizing the potential of big data, we will support game developers. We will support you so that you can make better games.
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● Company profile
/ Company name: ThinkingData Co., Ltd.
/ Representative director: Lu Chengtong
/ Head office location: Link Square Shinjuku 16F, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

◆ About Beyond Co., Ltd. ( https://beyondjapan.com )
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Beyond Co., Ltd., established in April 2007, provides server construction and operation monitoring, web system development, and web services on multi-clouds such as AWS and GCP. We are a managed service provider (MSP).
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<Cloud/Server Business>
We offer cloud-specific services, from cloud/server design, construction, and migration to 24/7 operation, maintenance, and monitoring, and are manned by engineers in Japan and Canada 24/7, 365 days a year. We have established a technical support system that takes advantage of rotations and time differences.
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<System development business>
We develop web systems for games, EC sites, digital content, etc., and server-side API development. We provide reliable quality systems that utilize OSS (open source software) development technology and cloud technology.
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<Web Services Business>
We plan, develop, and operate a variety of cloud services, including our own services, ``reservation system EDISONE'', ``website monitoring service Appmill'', and ``WordPress dedicated cloud ``WebSpeed''.
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● Company profile
/ Company name: Beyond Co., Ltd.
/ Representative director: Masahiro Haraoka
/ Head office location: Nankai SK Namba Building 3F, 1-10-4 Namba Naka, Naniwa-ku, Osaka City, Osaka Prefecture