[Press Release] WeChat Mini Program Development Now Available

Beyond Inc. (Head office: Naniwa-ku, Osaka City, Osaka Prefecture, CEO: Masahiro Haraoka, hereinafter referred to as "Beyond"), a cloud/server business provider, has begun offering WeChat Mini Program development services. We provide systems and applications suited to Japanese companies' businesses and support their business expansion

Current state of the Japanese market and measures for Chinese visitors to Japan

In recent years, Japan has been experiencing a decline in the consumer population due to the declining population, so even if you are in the country, it is important to turn your attention overseas and attract overseas users through business and marketing aimed at foreign visitors to Japan

Among these, it is essential to focus on the Chinese market, which is close to Japan and the world's largest consumer market, and measures to attract Chinese visitors to Japan in particular will become even more necessary in the future.When implementing measures aimed at Chinese visitors to Japan, it is also necessary to consider programs that accompany the services of "WeChat," which is known as the super app in China

WeChat is an application that comes with a variety of functions useful for daily life and work, such as online shopping, electronic payments, transportation, and corporate solutions, and has gained strong support, with approximately 1.3 billion users around the world, including in China

Challenges for companies responding to inbound demand

As inbound demand in Japan continues to increase, there are often cases where Japanese companies that welcome Chinese tourists are unable to keep up. In order to increase satisfaction and spending, it is necessary to develop services that meet the individual needs of Chinese visitors to Japan

To achieve this, it is necessary to introduce services tailored to inbound demand and implement digital transformation, but the huge amount of time and cost required to respond has slowed progress, which is an issue

Even when companies want to develop services aimed at Chinese visitors to Japan, many struggle with the difficulty of considering and developing services from the user's perspective

The background behind Beyond's WeChat Mini-Program development

WeChat mini programs have the advantage that users can use them without downloading anything and that many functions can be completed within the application, making them widely used in China's digital economy and everyday life

Beyond has a local Chinese subsidiary, Biyoude Technology (Shenzhen) Co., Ltd., which provides cloud infrastructure construction and operation services to Japanese corporate clients in China, as well as web system development and IT business support between Japan and China

Companies considering entering the Chinese market find it difficult to use Japanese systems in the same way due to the Great Firewall, and launching a website is also difficult due to various regulations. For this reason, programs using the WeChat application are likely to continue to be important

We believe that our ability to support Japanese companies and Japanese affiliates expanding into China with Beyond's IT technology while keeping up with information on the rapidly changing Chinese market is a major advantage

Beyond's WeChat Mini-Program Development

Beyond's WeChat mini-program development involves participating in our clients' business vision and concept stages. By identifying any system issues our clients may have and working alongside them to develop the mini-program, we will lead our clients' global business to success

In addition, mini program development can shorten the development period compared to conventional application development, which leads to reduced development costs, which is a major benefit for customers

We can develop highly customizable, original mini-apps in line with your needs, for a variety of purposes, including restaurant and salon reservations, order payment functions, information dissemination on tourist spots, event management and ticket sales

After delivery of the application, we also provide technical and marketing support to help you make the most of WeChat, so please feel free to contact us with any operational inquiries

▼Please see below for details of the service▼

WeChat Mini Program Development
(Go to service page)

Company Profile

● About Beyond Co., Ltd. (
https://beyondjapan.com ) -
Representative Director: Masahiro Haraoka
Head Office: 3F Nankai SK Namba Building, 1-10-4 Namba-naka, Naniwa-ku, Osaka City, Osaka Prefecture
Established: April 4, 2007
Capital: 9 million yen
Business: Cloud / server business, system development business, web service business

● About Beyond Technology (Shenzhen) Co., Ltd. (
https://beyond-shenzhen.cn ) *English name: Beyond Technology Shenzhen Co., Ltd.
-Chairman
: Haraoka Masahiro
General Manager: Ohara Yuya
Head office location: 5th floor of Fu Lin Hotel, No. 1085 Heping Road, Luohu District, Shenzhen City, Guangdong Province (Chuangfu Port)
Established: August 31, 2023
Capital: 20 million yen (Japanese yen)
Business content: Cloud / server business, system development business, Japan-China IT business support
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● Main services
China cloud / server construction, operation and maintenance
Japan-China IT business support
AWS China region cloud construction, operation and maintenance, and monitoring services
Alibaba cloud construction, operation and maintenance, and monitoring services
WeChat mini program development
Chinese SIM service "Choco SIM - powered by beyond -"