[Press Release] Business Partnership with ThinkingData, Launching Implementation Support Services for "ThinkingEngine," a Next-Generation Game-Specific Data Analysis Engine

Beyond has entered into a business partnership with ThinkingData Inc. (hereinafter referred to as "ThinkingData") to begin offering the "ThinkingEngine Implementation Support Service," a game-specific data analysis engine, to game companies involved in game development and operation

The current state of big data utilization in gaming companies

In today's cloud-first era, a wide variety of cloud-based applications and platforms exist, and it has become standard for users and companies to use cloud services that suit their respective business environments. Of course, this trend is no exception for game operators. For game providers and operators to operate their games over the long term, it is essential to acquire many users, analyze their behavioral patterns, and monetize the game business. For this reason, game companies tend to consider various data analysis services to enhance and improve the quality of their games

However, in many of the cloud-based big data services currently available on the market, functions such as data extraction, processing, accumulation, and analysis (ETL/DWH/BI, etc.) are separated, and game companies currently install or purchase tools with each function and use them in combination. In such cases, game companies must install or purchase different tools from various vendors, which creates challenges such as incurring technical learning costs, making tool operation and management cumbersome, and simply making the tool settings and operation difficult, making it difficult for management and marketing/business departments to handle

Issues with conventional big data utilization

In the past, big data utilization scenarios have often faced the following challenges:

● Ideally, the effective use of big data should be handled and decided by management, marketing, and business departments, but there are many situations where technical SQL and code must be written, and it is difficult for engineers or people who are not familiar with technology to use big data and data analysis services

● We want to strengthen or improve our game business quickly, but there are many tools to use when utilizing big data, and we cannot streamline the decision-making process from data extraction, processing, accumulation, and analysis

● When introducing big data services and platforms, the initial setup costs and monthly costs are high, and there is also invisible management work involved, such as daily management tasks

Background to the business partnership between Beyond and ThinkingData

Beyond has long been focusing on the performance and advantages of "ThinkingEngine," a game-specific analysis engine, and has been verifying the effectiveness of implementing ThinkingEngine. We believe that "multi-cloud compatibility," which is not limited to a specific infrastructure environment, is also a major advantage that allows us to utilize Beyond's solutions, and have now decided to begin providing this service based on our solutions partnership with ThinkingData

Since its founding, Beyond has served as a managed service provider (MSP) and has been involved in server construction, operation monitoring, server-side API development, load testing, and other services, primarily for social games and online games, which require large-scale, high-load access. To date, Beyond has utilized its technical capabilities and know-how, specializing in servers, to solve numerous issues related to the infrastructure environments of its gaming industry clients

By combining Beyond's technical capabilities in building and operating game infrastructure with the technical capabilities of ThinkingData's game-specific data analysis engine, we will create synergy with the game business strategies of customers in the game industry

About ThinkingEngine

ThinkingEngine, a game-specific data analysis engine provided by ThinkingData, is a next-generation data utilization engine that allows anyone to easily utilize game data, even without specialized skills such as SQL. ThinkingEngine is an all-in-one solution that includes all the functions necessary for data extraction, processing, accumulation, and analysis, such as ETL/DWH/BI tools, so it can meet all needs for game management using big data

For example, you can create the necessary data without coding and quickly add and configure it to a dashboard. By simply using ThinkingEngine, you can centralize the operations required for game data analysis, allowing game company engineers and analysts to focus on higher-value-added tasks

◆ Three strengths of ThinkingEngine

① Analyze data without coding: Global-level preset analysis models
② Collect all kinds of data: Abundant data access methods and highly accurate segmentation
③ Build a data warehouse: A wide variety of building methods

In addition, ThinkingEngine is multi-cloud compatible, allowing you to choose from a variety of platforms, including AWS, Azure, and GCP, so you can run the ThinkingEngine service on the cloud/server environment of your choice. Of course, the ThinkingEngine management console is available in Japanese

ThinkingEngine implementation support service main contents

We will listen to your requirements for implementing a game data analysis engine using ThinkingEngine, your current challenges, and any concerns you may have regarding implementation, and then provide you with the best plan for you

*A separate cloud/server environment is required to use ThinkingEngine services.
*If you have any support requests not listed above, please contact us separately.

Company information

About ThinkingData Co., Ltd. ( https://www.thinkingdata.jp )
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ThinkingData Co., Ltd. (headquartered in Singapore), developer and provider of the game-specific data analysis engine "ThinkingEngine," announced its full-scale entry into Japan in August 2022, a key market in its internationalization strategy. Amid changes in consumer behavior and entertainment formats, Japan's app game market is reaching maturity, necessitating a shift to data-driven management.
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ThinkingEngine has been adopted by over 800 game companies and over 4,000 game titles worldwide, including gaming apps that dominate the global entertainment market. ThinkingData will bring its powerful product, which accumulates and analyzes user in-app behavior in real time, and its expertise in transforming app game management to data-driven operations to the Japanese market.
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Based on its mission of "maximizing the value of data," ThinkingData will continue to build a new data infrastructure for global games and maximize the potential of big data to help game developers create better games.
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● Company Overview
・Company name: ThinkingData Inc.
・CEO: Lu Chengtong
・Head office location: Link Square Shinjuku 16F, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

◆ About Beyond Inc. ( https://beyondjapan.com )
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Founded in April 2007, Beyond Inc. is a managed service provider (MSP) specializing in server construction, operation monitoring, web system development, and web services across multiple clouds, including AWS and GCP.
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<Cloud/Server Business>
We offer specialized cloud services, from cloud/server design, construction, and migration to 24/7 operation, maintenance, and monitoring. We have established a 24/7 technical support system with rotating, time-shifted engineers based in Japan and Canada.
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<System Development Business>
We develop web systems and server-side APIs for games, e-commerce sites, digital content, and other applications. We provide high-quality systems utilizing OSS (open source software) development techniques and cloud technology.
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<Web Services Business>
We plan, develop, and operate a variety of cloud services, including our own services, the EDISONE reservation system, the Appmill website monitoring service, and the WordPress-specific cloud service WebSpeed.
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● Company Overview
・Company Name: Beyond Co., Ltd.
・CEO: Masahiro Haraoka
・Head Office Location: 3F Nankai SK Namba Building, 1-10-4 Namba-naka, Naniwa-ku, Osaka City, Osaka Prefecture