[Beyond Study Group] Official SNS Account Meetup ~I want to quickly say what's happening on SNS~ [Special Edition]
This Beyond Study Session is a "special edition"!
SNS Official Account Meetup ~I want to quickly say what's happening on SNS~
Date: 2019-06-19 (Wed) 18:30 - 20:30
Location: WeWork Namba (Namba SkyO office floor 27F)
Namba SkyO 5-1-60 Namba, Chuo-ku, Osaka 542-0076
Event Overview
The theme is"Official Social Media Accounts,"so
we're holding a networking event for people in charge of corporate social media accounts!
[For those who have the following concerns]
- I have an account, butI don't have any contentto post, so I've left it inactive.
- I don't know how to use Twitter, Facebook, Instagram, etc.
- I'm having trouble deciding on the character setting for the official account.
- I'm afraid of getting flamed online ..
And so on..
Following presentations on social media management case studies from three companies, we will hold group sessions with all participants. Let's have a frank exchange of ideas and experiences as social media managers from different companies , sharing our challenges and common social media challenges !
■ Speakers
- [Cookai Co., Ltd.] Representative Director Hiroyuki Kitabayashi, Branding Producer Yuki Sasaki
"Learning from Success Stories: How to Utilize Official Social Media Accounts"
Those in charge of official social media accounts constantly face challenges with management and posting. This
article will introduce successful case studies.
- [Yahoo! Japan Corporation] Mix Leap Planning & Operations/Recruitment: Michitaro Nakajima
"Examples of SNS Usage at Yahoo!"
I'll share insights and know-how gained from managing official accounts for our own services and offices.
I'll also discuss solutions to common SNS management problems (which probably won't be very helpful!).
- [Beyond Co., Ltd.] Public Relations and Recruitment Manager: Kai Fujisawa
"What a Server Company with Zero Name Recognition Did to Get Likes" This is
the story of someone who suddenly became the PR person without knowing much about the company and
tried using Twitter, Facebook, and Instagram by trial and error.
I'm currently lost as to how to brand a server company!
■ Timetable
| time | schedule |
|---|---|
| 18:00~18:30 | Registration begins |
| 18:30~18:40 | Opening remarks and toast |
| 18:40~18:50 | [Session 1] Kai Fujisawa, Public Relations and Recruitment Manager, Beyond Inc. Title: "What a Server Company with Zero Name Recognition Did to Get Likes" |
| 18:50~19:00 | [Session 2] Speakers: Hiroyuki Kitabayashi, CEO of Cookai Co., Ltd. and Yuki Sasaki, Branding Producer. Title: "Learning from Success Stories: How to Utilize Official Social Media Accounts" |
| 19:10~19:20 | [Session 3] Michitaro Nakajima, Planning & Operations/Recruitment, Mix Leap, Yahoo! Japan Corporation. Title: "Case Studies of SNS Utilization at Yahoo!" |
| 19:20~19:30 | break |
| 19:30~20:00 | Theme session + presentation |
| 20:00~20:05 | [PR] Mr. Hiraiwa from Wework |
| 20:05~20:30 | Social gathering (free, voluntary participation, free to leave at any time, venue will remain the same, no moving) |
*Please note that the schedule and program may be subject to change due to unforeseen circumstances
