[Getting Started] For those who want to start using Shopify with zero knowledge!
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Nice to meet you! I'm Nishihara from the System Development Department
Recently in Japan, due to the impact of COVID-19, physical stores have been shrinking and sales on e-commerce sites have been increasing
are you familiar with Shopify , an e-commerce site platform that is widely used around the world
Currently, Shopify's have nearly doubled, increasing 97% year-on-year to $714.34 million (approximately 75 billion yen)
I've put together a summary of Shopify, so please read on!
What is Shopify?
Shopify a platform that makes it easy to create an e-commerce website .
Although it is not strictly speaking the same, it may be easier to understand if you think of it as the "e-commerce site version of WordPress."
What are Shopify's third-party apps?
Shopify has an "app store" where you can install tools to customize your online store
There are free and paid apps available, and they are essential items for creating Shopify apps
Number of Shopify apps
There are many apps available for sale in the Shopify app store
Below is the actual number of apps available. You can see that there are a wide variety of apps in the store

As you can see from the graph, there are many apps that improve "store design" and "sales promotion."
For example, when it comes to store design, they can customize pop-up notifications and cart screens
For sales promotion, there are apps that can create discount coupon codes or give gift cards
Shopify Benefits
Shopify, the world's most popular e-commerce site, has many benefits
- Easy to create an e-commerce website
- Supports overseas languages
- Abundant analysis functions
- No need to prepare a payment service (included as standard)
- Customize your site by incorporating external apps
Compare domestic online shops
Let's compare domestic online stores with Shopify

It's immediately clear that Shopify's advantages include support for foreign languages and a wide variety of website designs, as mentioned above
Another attractive feature of Shopify is that it has a built-in "cart abandonment prevention" feature. This kind of marketing can also be promoted through the admin panel of your e-commerce site
*Abandoned cart prevention: For users who add items to their cart but leave the site without purchasing, we encourage them to make a purchase by sending them emails or issuing discount coupons within the emails
Disadvantages of Shopify
There are many advantages, but of course there are also disadvantages
- Most of the apps are in English
- Be careful about adding many apps (many of them are paid apps)
- Some functions cannot be achieved even with external apps
The majority of apps are in English, which can make them difficult for Japanese people to use. Also, although there are many apps available, not all functions can be covered by apps
Who should use Shopify?
Taking into account the advantages and disadvantages mentioned above, if the following three apply to you, you should definitely use Shopify!
The first is "people who want to sell overseas."
It is said that there are four barriers to selling overseas
The four are "language," "payment," "delivery," and "currency."
Shopify makes all of these easy to do
The second is "people who want to create an original e-commerce site."
Compared to other ecommerce platforms, Shopify excels in terms of design options and functionality
The third is "people who want to start a full-fledged e-commerce business."
as the "cart abandonment prevention" mentioned above, " number of sessions," "conversion rate," and "repeater rate," making data analysis easy.
Want to know more about Shopify?
We currently provide support for our customers' e-commerce businesses, from app development to operation
If you're having trouble with something like "I want this feature on Shopify but it's not available" or "I want to start using Shopify but I want to reduce operational costs," please feel free to contact us!
https://sekarakulab.beyondjapan.com/
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