[True story] We tested Beyond's "free dress code" to see just how free it is!

2026.02.01

table of contents

1 [Verification ①] Clothes: Analyze the variations!
2 [Verification ②] Hairstyle, nails, and beard: What's acceptable?
3 Why do we care about "freedom"?
4 Conclusion

Hello. I'm Miyoshi, the recruiter.

You often see the phrase "casual dress code" on job postings and recruitment materials.
But when it comes to the interview or your first day of work, you start to worry, "Is a hoodie really okay?" or "Will my blonde hair stand out?"
So, this time, I walked around the office and conducted a surprise survey to see what Beyond employees are actually wearing.

Beyond has a dress code policy, so each employee can work in their own style

[Verification ①] Clothes: Analyze the variations!

Type A: Neat and tidy (office casual)

"I have an important business meeting today," says salesperson Fujii, looking sharp. Because he has freedom, his style is to choose his own clothes to suit the occasion

Type B: Relaxed (hoodies and sweatshirts)

Mr. Fukuda, an engineer, said he was wearing his favorite loose sweatshirt today. The answer is to wear something that is comfortable for you so you can concentrate on your work

Type C: Trendy (unique fashion)

Tamaki's love for clothes is evident. She enjoys fashion that goes beyond the boundaries of "clothes to wear to work."

*Even if you normally prefer a relaxed or trendy look, we will of course adapt to the time, place and occasion when meeting with customers

[Verification ②] Hairstyle, nails, and beard: What's acceptable?

Even if you are free to wear whatever you want, we will answer your questions about hair color and hands

Hair color: We have employees with inner highlights, light brown hair, and even some with vibrant blue hair. Our current conclusion is, "As long as it looks clean, there are no restrictions on color."

Nails:Both engineers and non-engineers enjoy sparkly nails. Apparently, having cute nails while typing on the keyboard boosts work motivation.

Beards:As long as they're well-groomed, it's fine. We're seeing more and more dapper employees.

Why do we care about "freedom"?

After researching actual attire within the company, I realized that Beyond's "freedom" is not simply a set of rules, but that the idea of "respecting others as individuals," which has been important since the company's founding, is still very much alive and well today

We took another look back at the "roots of Beyond" that our CEO, Haraoka, has spoken about in the past

1. "Do I really need to wear a suit?"

When Haraoka was a new graduate, he worked in the systems department, where he was required to wear a suit and tie even on days when he didn't go outside or when he had to work nights. This honest question he had at the time - "If it doesn't affect work, then isn't it okay to be free?" - was the starting point for what we have at Beyond today. The current rule that "engineers work in-house, and shorts are OK in the summer" is based on the simple idea of "trusting content (the results of work) over form."

2. "Individuality" brings warmth to an organization

"Since the dress code became more relaxed, everyone has become more fashionable, creating a great atmosphere." This is a positive change that Haraoka had noticed for some time. When walking around the office, he often encounters situations where communication begins because of hairstyles or nail polish. Clothing is no longer just about self-satisfaction; it stillan important tool for people to connect with each otherfunctions as

3. [Roots] Don't judge people by their appearance or job title

And when discussing freedom of dress, it's essential to share a little anecdote from Haraoka's junior high school days.
A friend he had been close to since elementary school suddenly started treating him like an upperclassman, telling him to "use polite language from today" as soon as they entered junior high. This feeling of unease at the time—"Isn't it strange to change your attitude just because your position has changed?"—is at the root of what Beyond is today.

That's why, even now at Beyond, we don't address each other by our job titles, and the atmosphere is flat regardless of age or position.
I was reminded once again that Haraoka's pure desire to "treat people normally as individuals, without judging them by their appearance or position" is what has ultimately created the free and open company culture we have today.

Conclusion

Conclusion: "As long as it was within the bounds of common sense, it was truly free."

If you want to work in a way that suits you and work hard without being bound by convention, come and visit our office. We look forward to seeing you in your own unique outfit!

＼At Beyond, we use TikTok to share information about the company atmosphere, recruitment, IT, and engineering. 💡The content is easy to watch, so be sure to check it out!／