[Getting Started] For those who want to start using Shopify with zero knowledge!

Shopify

Nice to meet you! I'm Nishihara from the System Development Department

Recently in Japan, due to the impact of COVID-19, physical stores have been shrinking and sales on e-commerce sites have been increasing

an e-commerce platform widely used around the world"Shopify,"are you familiar with

Currently, Shopify'ssales for the April-June 2020 quarter increased by 97% year-on-year to $714.34 million (approximately 75 billion yen)(Source: Nikkei, July 30, 2020), nearly doubling its revenue.

I've put together a summary of Shopify, so please read on!

What is Shopify?

Shopifya platform that allows you to easily create an e-commerce website.

Although it is not strictly speaking the same, it may be easier to understand if you think of it as the "e-commerce site version of WordPress."

In Japan, online shops such as "BASE" and "STORES" are famous

 What are Shopify's third-party apps?

Shopify has an "app store" where you can install tools to customize your online store

There are free and paid apps available, and they are essential items for creating Shopify apps

It's similar to installing apps on our smartphones to make them more convenient!

Number of Shopify apps

There are many apps available for sale in the Shopify app store

Below is the actual number of apps available. You can see that there are a wide variety of apps in the store

As you can see from the graph, there are many apps that improve "store design" and "sales promotion."

For example, when it comes to store design, they can customize pop-up notifications and cart screens

For sales promotion, there are apps that can create discount coupon codes or give gift cards

 Shopify Benefits

Shopify, the world's most popular e-commerce site, has many benefits

  1. Easy to create an e-commerce website
  2.  Supports overseas languages
  3. Abundant analysis functions
  4. No need to prepare a payment service (included as standard)
  5. Customize your site by incorporating external apps
As you can see from the above, you can use a wide range of services easily

Compare domestic online shops

Let's compare domestic online stores with Shopify

It's immediately clear that Shopify's advantages include support for foreign languages ​​and a wide variety of website designs, as mentioned above

Another attractive feature of Shopify is that it has a built-in "cart abandonment prevention" feature. This kind of marketing can also be promoted through the admin panel of your e-commerce site

*Abandoned cart prevention: For users who add items to their cart but leave the site without purchasing, we encourage them to make a purchase by sending them emails or issuing discount coupons within the emails

 Disadvantages of Shopify

There are many advantages, but of course there are also disadvantages

  1.  Most of the apps are in English
  2. Be careful about adding many apps (many of them are paid apps)
  3. Some functions cannot be achieved even with external apps

The majority of apps are in English, which can make them difficult for Japanese people to use. Also, although there are many apps available, not all functions can be covered by apps

 Who should use Shopify?

Taking into account the advantages and disadvantages mentioned above, if the following three apply to you, you should definitely use Shopify!

The first is "people who want to sell overseas."

It is said that there are four barriers to selling overseas

The four are "language," "payment," "delivery," and "currency."

Shopify makes all of these easy to do

The second is "people who want to create an original e-commerce site."

Compared to other ecommerce platforms, Shopify excels in terms of design options and functionality

The third is "people who want to start a full-fledged e-commerce business."

As mentioned above,it has many analytical functions such as "cart abandonment prevention," "session count," "conversion rate," and "repeat customer rate," making data analysis easy.

 Want to know more about Shopify?

We currently provide support for our customers' e-commerce businesses, from app development to operation

If you're having trouble with something like "I want this feature on Shopify but it's not available" or "I want to start using Shopify but I want to reduce operational costs," please feel free to contact us!

https://sekarakulab.beyondjapan.com/

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The person who wrote this article

About the author

Masari Nishihara

I joined the company in 2020 as a mid-career hire. I'm currently in my second year with the company. I
belong to the System Development Department in Yokohama, and my work mainly involves developing game APIs and web systems using PHP, as well as developing Shopify private apps.