What would you do if you suddenly became a company spokesperson?

nice to meet you

Fujisawa, and I am in charge of public relations in the Technical Sales Department.
I joined the company on November 1, 2017, and I was curious about what public relations is I had a computer in front of me, so I searched "What is public relations?" on Google.

I'm not sure

at the beginning of my first month at work, I would like to explain about public relations, which is also known as the "face of the company

• What is public relations?
• Such people are suited to public relations
• To improve your PR skills

What is public relations?

I'll quote it right away

Public relations
the job, or the person or department, that disseminates information about the activities and products
of not only companies but also government agencies and various organizations It is sometimes confused with advertising, but
while advertising involves purchasing advertising space in newspapers, magazines, and on television to promote products and companies,
public relations involves receiving and disseminating information, including getting articles featured in newspapers, magazines, and other media, and helping stakeholders such as employees, shareholders, and consumers understand the content of activities.

wikipedia: https://ja.wikipedia.org/wiki/%E5%BA%83%E5%A0%B1

Instead of "going out to sell," you "disseminate information and attract the attention of those around you."

・Email newsletter distribution

This is a strategy to increase the number of fans of a company by introducing products and services and providing useful information.
If people are not interested or find it annoying, they will unsubscribe and that will be the end of it.

Beyond will be sending out an email newsletter on the second and fourth Tuesdays of each month, so
I looked at various marketing websites and tried to write something that would fit that description, but the thing
I struggled with the most was deciding on a title.

No matter what the content, if no one opens it, it's worse than garbage, so the only way to attract attention is with the title.
If it's too provocative, it will come off like spam, so you have to think of just the right phrase.

Good example : "Must-see! Useful information about XX!"
Bad example : "Congratulations! You've won XX billion yen!"

·press release

is a piece of writing to promote new products and services to the mass media.
Here too, the key is "how well you can write a piece that will grab people's attention."
If you can introduce your company's products and services in clever words and get people interested, you've succeeded.

In the case of Beyond, of course it's important to think about the service, but
it may be important to first clarify the image of Beyond as a company.

For example,
"behind the scenes in the IT industry," "the unsung hero," "24/7 monitoring," "
a company you can outsource all your server needs to," "there's a lot of internal chatter," "the president is really tall," etc.

Such people are suited to public relations

Someone who can communicate smoothly with everyone in the company

It seems simple but it's actually difficult

If you're in a different department, you don't know what work you're doing, and if
your desk is even a little far away, the chances of conversation decrease dramatically.

, it's daunting to get up and go and say "hey, hey" to someone who's far away during work

Public relations (PR) refers to
sustained activities aimed at building positive relationships with the public .

Frontier Consulting Inc.: http://frontier-pr.jp/aboutpr_difference/

To maintain good relations with the public,
you must first be able to maintain good relations with your own people. The only way to do this is
to keep talking to people, even if it means being disliked.

To improve your PR skills

• Understand your products and services well
• Study to be able to write sensible sentences
• Attend a seminar

There are a lot of issues, but the most important one is

humanity

I think so

It's all about how well you listen to what people say and respond to them.
If you can do this better than others, you'll be successful.

summary

What can someone who suddenly becomes a public relations officer do?

• Anyway, keep smiling
• Make friends with people at work
• Do what you're told, steadily

The first step in public relations is to find out what the people in your company do

Because it is a job that can be done without any qualifications, it can be difficult to know what to do, but
depending on public relations, the company has the potential to grow.

Let's start with small things and work hard at them