What would you do if you suddenly became a public relations officer for your company?

nice to meet you.

What is public relations?
, and I joined the company on November 1, 2017 with this question in mind.I am in charge of public relations in the technical sales department.
He had a computer in front of him, so he searched Google for ``what is public relations?''

I'm not sure.

I will explain public relations, which is said to be the face of a company,

• What is public relations?
• These people are suitable for public relations.
• How to improve your public relations skills

What is public relations?

I'll quote it right away.

Public relations
the work, or the person or department in charge, of disseminating information about the activities and products
of not only companies but also governments and various organizations Although it is sometimes confused with advertising,
advertising involves buying ad space in newspapers, magazines, television, etc. to promote a product or company,
whereas public relations involves receiving and disseminating information, This includes getting articles featured in magazines and other media, and helping stakeholders such as employees, shareholders and consumers understand the content of our activities.

wikipedia: https://ja.wikipedia.org/wiki/%E5%BA%83%E5%A0%B1

Instead of ``going out to sell,'' we ``disseminate information and attract the attention of those around us.'' As a means of doing so,

・Email newsletter distribution

A strategy to increase the number of fans of a company by introducing products and services and distributing useful information.
If you find it uninteresting or annoying, you will be unsubscribed and the service will end.

Beyond will be distributing an e-mail newsletter on Tuesdays of the second and fourth weeks, and
I looked at various marketing sites and tried to write something that looked like that, but
I was most worried about what title to give it. .

No matter what the content is, if people don't open it, it's no better than garbage, so the only thing you can do is use the title to guide them.
If you get too excited, it will end up looking like spam, so you have to think of just the right phrase.

〇 Good example : “Must see! 〇〇 Useful information!”
× Bad example : “Congratulations! You won 〇〇 billion yen!”

·press release

Text for disseminating new products and services to the mass media.
Again, the key is ``How can you write sentences that grab people's attention?''
If you can introduce your company's products and services in clever words and get them interested, you will be successful.

In the case of Beyond, of course it's about the service, but
it may be important to first clarify the image of Beyond as a company.

For example,
``Behind the scenes in the IT industry,'' ``The unsung hero,'' ``24/7 monitoring,'' `
`A company where you can control all your servers,'' ``There's so much internal chatter,'' ``The president is so tall,'' etc.

These people are suitable for public relations.

Someone who can communicate smoothly with everyone in the company

It seems easy, but it's difficult.

If you're in a different department, you won't know what you're doing, and
if your desk is a little far away, chances for conversation will be greatly reduced.
That being said,
I don't feel comfortable getting up and talking to someone who is far away while I'm working.

Public relations (PR)
refers to continuous activities to build good relationships with the public

Frontier Consulting Co., Ltd.: http://frontier-pr.jp/aboutpr_difference/

In order to maintain good relationships with the public, you
must first have the ability to maintain good relationships with people within your company.
All you have to do is talk to them as much as possible, even if they don't like you.

How to improve your public relations skills

• Understand your company's products and services well
• Study to be able to write sentences with sense
• Attend a seminar

There are many challenges, but the most important one is

humanity

I think so.

How to listen to what others have to say and respond to them effectively.
If I can do this better than other people, I can do it.

summary

What can a person who suddenly became a PR person do?

• Just keep smiling
• become friends with people at the company
• do exactly what you are told

The first step in public relations is to know what the people in your company do.

Since this job can be done without any qualifications, it can be difficult to know what to do, but
depending on public relations, the company may grow.

Let's work hard, starting with small things.