What would you do if you suddenly became a company spokesperson?

nice to meet you

, and I joined the company on November 1st, 2017, with the question, "What is public relations?" in mind
I'm Fujisawa, in charge of public relations in the Technical Sales Department
Since there was a computer in front of me, I Googled "What is public relations?".

I'm not sure

which is often called the "face of the company,"public relations,I'd like to explain

• What is public relations?
• Such people are suited to public relations
• To improve your PR skills

What is public relations?

I'll quote it right away

Public relationsof not only companies but also government agencies and various organizations
to the work of disseminating information about the activities and products
It is sometimes confused with advertising, but
while advertising involves purchasing advertising space in newspapers, magazines, and television to promote products and companies,
public relations involves sending and receiving information, including getting articles published in media such as newspapers and magazines, and ensuring that stakeholders such as employees, shareholders, and consumers understand the company's activities.

wikipedia:https://ja.wikipedia.org/wiki/%E5%BA%83%E5%A0%B1

Instead of "going out to sell," you "disseminate information and attract the attention of those around you."

・Email newsletter distribution

This strategy involves distributing product and service introductions and useful information to increase the company's fan base. However, if people find it
uninteresting or annoying, they will simply unsubscribe, and the campaign ends there.

Beyond decided to send out a newsletter on the second and fourth Tuesdays of each month, and
I tried writing it to sound professional by looking at various marketing websites, but the
biggest challenge was deciding on a title.

No matter what the content is, if it's not opened, it's worse than garbage, so the only way to attract recipients is with the title.
If you make it too sensational, it will sound like spam, so you have to come up with just the right phrase.

○ Good example: "Must-see! Useful information on XX!"
× Bad example: "Congratulations! You've won XX billion yen!"

·press release

is a piece of writing intended for the media to promote new products and services.
The key here is "how to write something that grabs people's attention."
Success lies in skillfully introducing your company's products and services and generating interest.

In Beyond's case, while the service itself is important,
it might be crucial to first clearly define the image of Beyond as a company.

For example,
"Behind the scenes in the IT industry," "The unsung heroes," "24/7 monitoring,"
"A company where you can outsource your servers," "Lots of casual conversation within the company," "The CEO is really tall," and so on...

Such people are suited to public relations

Someone who can communicate smoothly with everyone in the company

It seems simple but it's actually difficult

If you're in different departments, you don't know what kind of work you're doing, and
even if your desks are a little far apart, the opportunities to talk decrease significantly.
to someone who's far away during work hours
, it feels awkward to get up and go over to talk

Public relations (PR) refers to
sustained activities aimed at building positive relationships with the public.

Frontier Consulting Co., Ltd.:http://frontier-pr.jp/aboutpr_difference/

To maintain good relationships with the public,
you first need the ability to maintain good relationships with your own people.
You have no choice but to keep talking to them, even if it means being disliked.

To improve your PR skills

• Understand your products and services well
• Study to be able to write sensible sentences
• Attend a seminar

There are a lot of issues, but the most important one is

humanity

I think so

The key is how well you can listen to others and respond to them.
If you can do this better than others, you'll succeed.

summary

What can someone who suddenly becomes a public relations officer do?

• Anyway, keep smiling
• Make friends with people at work
• Do what you're told, steadily

The first step in public relations is to find out what the people in your company do

Because it's a job that doesn't require any qualifications, it can be difficult to know what to do, but
the company has the potential to grow depending on how it's promoted.

Let's start with small things and work hard at them