Developing ideas and tracking numbers. A marketer's job is to hone their skills with intuition and logic.

Hello. I'm Miyoshi, a recruiter.
I recently went on a hospice trip to Awaji Island. It wasn't a trip for sightseeing, but it was my first time relaxing in a hotel, and it was a wonderful experience.
I enjoyed the subtle changes in the room's atmosphere depending on the time of day and the weather, and just relaxing and dozing off. That kind of time is also great. It made me want to work hard again.

Today, I would like to introduce our marketing position. What image do you have when you hear the word "marketer"? I hope you will learn a little about what we actually do on a daily basis, the work, and the atmosphere.

Marketer: Who is Mr. Hiruko?

Name: Kazumasa Hiruko
Job: Marketer
Affiliation: Innovation Strategy Department, Marketing Division
Hobbies: Coffee, Pokemon cards

Hiruko has a bright and friendly personality, and is easily able to talk to anyone, making the atmosphere more relaxed. Her light-hearted demeanor is also accompanied by her keen observational skills, which allow her to notice changes in people and their surroundings. When I consult her, she not only empathizes intuitively but also provides logical explanations, so I often find my thoughts make sense. She also has a personal YouTube presence, and has the expressive ability to flexibly portray the different characters required depending on the person and the situation. She naturally combines both cheerfulness and insight, creating a multifaceted charm.

Why did you join Beyond?

--What made you decide to join the company and what were your impressions of the selection process?
Ebisu : Initially, I had an interview for a part-time position, but at the end of the interview I had a chance to speak with the president, Mr. Haraoka. Unlike my initial image of a "strict and difficult president," he was very friendly and easy to talk to. Through this experience, I felt that "the flat and open atmosphere of the entire company comes from this person," and it was what made me decide to join the company.

--Was there a difference between before and after joining the company?
Hiruko : There wasn't a particularly big difference. I think it was a big help that I was able to watch videos on the official YouTube channel before joining the company and get to know in advance what kind of people work there and what the company's atmosphere is like. If I had to pick one thing that surprised me, it would be that there were more club activities and company events than I expected. I thought it was rare to find a company that places such importance on communication.

What does the marketing department do?

Roles held

Hiruko-san : I'm in charge of the company's overall marketing. I check and adjust the performance of Google Ads and social media ads, and create images and videos for advertisements.

As part of optimizing the homepage's SEO, I also renovate and rewrite the entire site, and check and request corrections to blog articles written by in-house members. I'm also in charge of planning, filming, appearing in videos, and giving editing instructions for the YouTube channel, and sometimes I edit videos myself when necessary. There's actually a lot of detailed work involved, such as checking for subtle expressions and editing errors.

In addition, I am involved in a wide range of activities, such as disseminating information on social media, running regular seminars aimed at acquiring leads, and producing and running pamphlets and novelties when exhibiting at trade shows. Finally, an important part of my job is analyzing the effectiveness of these measures and using the results to improve future initiatives.

*Click here for the Marketing Department's introduction blog!

A new start as the Innovation Strategy Department! Introduction to the Marketing Department

Daily schedule

Hiruko-san : My days are completely different. Some days are packed with meetings, while other days I can focus almost entirely on manual work. Today, I'll write about the flow of a day with a moderate number of meetings.

I start my morning by checking chats, emails, and social media to keep up with what's happening both inside and outside the company. After that, while my mind is still fresh, I often consider the direction of our plans and prioritize ongoing initiatives. I try to spend as much time as possible in the morning on work that requires thinking.

In the afternoon, I often have multiple meetings, and I'm constantly checking the products I've created and coordinating with project members. In between, I'm busy working on things that require more hands-on time, like preparing for events and making small adjustments to banners and forms. In the evening, I often summarize the status of the initiatives I've implemented that day and put together tasks for the next day.

What is your important work philosophy and what is rewarding about being a marketer?

Hiruko : Don't neglect the basics. Unlike studying, I think there are fewer correct answers once you enter society, but there are processes through which many people have gone through trial and error to get closer to the correct answer, and I think that has become the standard strategy today. So I feel that making decisions based on those basics will result in a more accurate answer. Sometimes I tend to rush ahead with ideas that just pop into my head, so I try to be conscious of this as a warning to myself (laughs).

If I had to say how I utilize my sensibilities, it would be in areas that are hard to put into words, like design and video/image creation. With videos, I use analytics to check the numbers for areas where playback is slow, and my fleeting inspiration comes in handy when thinking about ways to improve them.

When I'm faced with a difficulty, I try to think and try again. At that time, I try to think of as many options as possible. I think the moment I feel most rewarded is when I finish an event. I feel a sense of accomplishment when I feel physically exhausted.

What does he look like in private?

How to spend your private time

Hiruko : I mostly shoot and edit videos. I also participate in card game tournaments and exercise at the gym. I try to balance my hobbies with exercise, and I value the time I spend relaxing.

Hobbies and interests

Ebisu : I love coffee, and I enjoy buying beans, grinding them myself, and drinking them. Lately, I've been getting more particular about the beans and brewing methods, and it's fun to search for my own unique flavor. I also make coffee at the bar counter at work, and have many people try it.

A message to our readers

Hiruko-san : I often get told, "I don't know what marketing is," but I'd be happy if I could give them even a little idea of ​​what it is. I hope I can convey how interesting and rewarding my job is.

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That concludes our interview with marketer Hiruko!

Mr. Hiruko is active in many areas both inside and outside the company. I hope that I have been able to convey even a little of the fun of marketing work and the attention to detail he puts into his daily work.

Beyond is currently accepting applications for an escape game-style company briefing session x engineer roundtable discussion!
If you would like to learn more about the company through hands-on experience, not just listening, please take this opportunity to apply (^▽^)/

It can't end with just a briefing session! Mystery solving x Engineer roundtable discussion

Well then