A new start as the Innovation Strategy Department! Introduction to the Marketing Department

hello everyone. This is P-Koma from the public relations department.

From March 2025, the name of the department I belong to has been changed! The original department name was the Web Services Division, but the new department name was the Innovation Strategy Division. It's kind of cool, isn't it?

Introducing two departments

The Innovation Strategy Department has two divisions:

• Web Services Division
• Marketing Department

For more information about the Web Services Division, please see the blog below, which is written by the engineers I affiliated with!

A new start as the Innovation Strategy Department! Introducing the Web Services Division.

This time, I will introduce the Marketing Department, which I belong to.

Before that

In the first place, I was curious about the background behind why the Innovation Strategy Department, so I asked my boss!

The predecessor, the Web Services Division, was primarily responsible for its own services ( EDISONE Appmill, an external monitoring system ), but in 2024, a new Marketing Division was added. The Marketing Department does not just marketing its own services, but rather has considered changing it to a more appropriate department name, as it is a company-wide marketing team.

the name of the Innovation Strategy Department has been changed to Innovation Strategy Department because we want to be a department that creates new services

What is the Marketing Department?

the Japan Marketing Association marketing is "creating, providing, and spreading value through products, services, etc.".

However, when it comes to marketing, I think the content and goals that each company is working on are different. Essentially, marketing efforts at Beyond aim to gain leads in inquiries that lead to sales (and sometimes lead to recruitment). To that end, I work every day with the desire to try anything I can.

We mainly carry out homepage related services (creating new service pages, updating announcements, rewriting websites, creating implementation cases, SEO optimization), planning and implementing study groups and co-sponsored seminars, streaming email newsletters, submitting Google ads, exhibiting at exhibitions, sending out social media [X, YouTube, Facebook, etc.] press releases, responding to media, and proposing plans to the media, but we are also taking on a variety of other initiatives besides these.

We work on our daily work with the goal of ensuring more people become aware of Beyond, interested in it, and connecting it to some kind of action.

At Beyond, all of our employees are also working on blogging, which is also part of our marketing. There are various articles, including technical blogs and non-technical blogs, so please take a look!

Beyond Blog is here ! (There are lots of interesting articles!)

In marketing, we often ask other departments and ask for cooperation. I want to get various information about the company and also be aware of communication. And, since we ask for a lot of cooperation, we work every day with the desire to cooperate as much as possible.

Although the Marketing Division is small, we will continue to work together as a team to continue to challenge various things in the future, and work hard to ensure that more people can learn about Beyond.

★ Funny friends from the Marketing Department ★

Finally

Beyond is looking for engineers who graduated from 2026. We do not recruit new graduates from the Marketing Department, but once you join the company, you will likely have some opportunity to cooperate with your marketing activities in some way. Become an engineer and join us in encouraging Beyond!

If you're interested in becoming an engineer, please check out the details below!

Online company information session for graduates of 26

[For 26 graduates] Online company information session