Beyond held its second study session, "Funny Talk on Web Promotion"!
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My name is Ito and I've recently been working in marketing
As we have already announced, we have held our second study session!
Thanks to everyone, the event was a full house!
I would like to give you a brief introduction to the event!
The venue was the seminar room of Clef Co., Ltd.
Please excuse the grainy image..
Basic knowledge of successful video promotion
Presentation by Mr. Yabumoto of
Something Fun Co., Ltd.
Videos lead to "improved credibility."
Videos are a simulated experience, so it's easy to empathize with the viewer, which increases credibility.
"Planning is everything" made a strong impression on me.
Once you create a video, you can use it for other purposes.
It's what we call "multi-use." For example, a company information session or a corporate website...
I used to think that watching videos takes time and costs data, but it seems that
the younger generation doesn't care about that and just goes out of their way to watch videos... It's
all done on a smartphone, after all.
Promotion using social media such as Facebook
Presentation by Mr. Hayashi from
GOOD WEB
When you search for "Facebook ads," your search results will come out higher than Facebook
When it comes to Facebook, you basically register with your real name and your own photo.
If you run an advertisement and Person A's friend (Person B) likes it, Person A will think, "Person B likes it, so I'll take a look."
This is also a form of trust.
You may look up various things on the internet, but in the end, don't you ask a friend who knows more about it?
Facebook is an "advertisement," but when your friends like it, it becomes "word of mouth."
Indeed, when I see something that my friends have liked on Facebook, I
often think I'd like to take a look at it.
100 times more cost-effective! Promotion using the media
A presentation by Mr. Chiba of the General Incorporated Association of Commerce and Industry Support Promotion.
He is the mastermind behind the "Mason Jar Salad" that was particularly popular in 2015.
When you hear that, you think, "What an incredible person!"
That's what it means.
If you do PR and become famous, you're already one step ahead.
For example, when you're making a sales pitch and you hear that you've launched a mason jar salad,
I think people will be more interested in hearing what you have to say.
Having recognition leads to a sense of security.
To achieve this, we need to engage in PR activities! In other words, "PR: Press Releases .
Press releases are sent to various media outlets to let them know we're doing this and ask for coverage!
However, since the media receives thousands of PR pieces, ordinary pieces won't catch on.
To do that, you need to add an "entertainment" element...
Anything beyond this will be reserved for those who attended this study group!
How to create a stable infrastructure for web promotion
A presentation by Sato from our company Beyond
Simply put, the message is, "Don't underestimate your infrastructure!!"
Sometimes, your site suddenly experiences a surge in traffic, like when you hear "You're going to be on TV!" or a Yahoo! ad. The last thing
you want to see at a time like that is the error "503." It's not about jeans.
The error message is "The server is overloaded and the web page cannot be viewed."
No matter how hard the website side tries, it won't help, so we need to work on the infrastructure side
The topic we introduced on this day was "CDN." (Contents Delivery Network)
When you place this "CDN" in front of your server, the CDN caches the content and
returns that cached content to people who visit your website, so there is no load on the server.
What's more, content can be delivered at high speed.
Not being able to view your site means a lost opportunity , so you don't want to take your site down if possible.
lastly
This study session was a great success!
We received a lot of feedback in the questionnaire, and many
people said it was "good." We ran late and there were a lot of mishaps, but we received some good feedback, so
we'd like to improve on the bad parts and develop the good parts!
Also, thank you to everyone who spoke!
It was well received, so we may ask you to speak again, so we look forward to seeing you again!
The next study session is scheduled for May and will be about Unity.
If you're interested, be sure to check it out!
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