Beyond held the 2nd study session “The Story of Web Promotion”!

Ito is also involved in marketing these days.

As we announced in our company announcement, we held our second study session!

Doorkeeper: [For web production companies] A story about web promotion ~ High cost performance! Future web marketing ~ - Beyond study session | Doorkeeper

Thanks to you, we had a full house!
I would like to introduce ``just a little bit'' of its contents!

The venue was a seminar room owned by Clef Co., Ltd.

Please note that the image is rough...

Basic knowledge for successful video promotion

Presentation by Mr. Yabumoto of
Something Fun Co., Ltd.

Videos can help improve your credibility.
Videos provide a simulated experience, so it's easier to empathize with the person, which improves trustworthiness.

`Planning is everything'' left an impression on me.

Once you make one video, you can use it on other occasions.
This is what is called "multi-use." Company information sessions and corporate sites...

I used to think, ``It takes time and communication fees to watch videos,'' but
today's younger generation doesn't care about that and says, ``Watching videos takes their own time. It has become commonplace to go to...
Everything can be completed on your smartphone.

Promotion using SNS such as FaceBook

Presentation by Mr. Hayashi from
GOOD WEB

If you search for "facebook ads", the search results will come higher than facebook.

Speaking of Facebook, you basically register with your real name and your photo.
If you run an ad and Mr. A's friend (Mr. B) likes it, Mr. A will say, ``Since Mr. B liked it, I should take a look.''
This is also about trustworthiness.

You all do a lot of research on the internet, but don't you end up asking your friends who are in the know?
Facebook's "advertisement" turns into "word of mouth" when friends like it.

It's true that when I see something that a friend likes on Facebook, I
often think about checking it out.

100 times more cost effective! Mass media promotion

Presentation by Mr. Chiba from the Commerce and Industry Support Promotion Association.
He is the creator of the ``Mason Jar Salad,'' which became a hot topic in 2015.
When you hear that, you think, ``Wow, that's an amazing person.''

That's what it means.
If you become famous through PR, you will already be one step ahead.
For example, when I'm doing a sales pitch and I hear that they've launched a Mason jar salad,
I think I might want to listen to what they have to say.
Awareness brings peace of mind.

To that end, let's do public relations activities! This is the story. In other words, "PR: press release" .
For press releases, we will do this for various media, so please interview us! That's what I'm sending.

However, the media receives thousands of PRs, so ordinary ones won't catch on.
To achieve this, we will add an "entertainment" element...

Anything beyond this will be reserved for those who participated in this study session!

How to create a non-slip infrastructure for web promotion

Presentation by Sato from our company Beyond.

Simply put, this is a story about "Don't underestimate infrastructure!"
It will be broadcast on TV! I think there are times when you suddenly get a sudden surge of access to your site, such as from Yahoo.
Error "503" that you don't want to see at such times. It's not jeans.

The error says "The web page cannot be viewed because the server is under heavy load."

No matter how hard the website tries, it won't help, the infrastructure needs to work harder.

What we introduced today was "CDN". (Contents Delivery Network)
If you place this "CDN" in front of your server, the CDN will cache the content and
return the cached content to people who visit your website. means no load is applied.
Moreover, it can provide content at high speed.

Not being able to view your site = lost opportunity , so you want to avoid losing your site as much as possible.

lastly

This study session was a great success!
We asked people to fill out various questionnaires, and most of them said, ``It was good.''
Even though we had a lot of inconveniences, such as being late due to time constraints, we received good feedback,
so we would like to improve on the bad points and improve on the good points!

Also, thank you to everyone who attended!
It was very well received, so we may be able to order it again, so we hope to see you again!

The next study session on Unity is scheduled for May.
If you are interested, check it out!