Tips for writing a blog steadily

I'm Ito, an infrastructure engineer and member of the web marketing team

One of the ways we're focusing on marketing at Beyond is through our blog.
At Beyond, we have a quota for writing blog posts, and we try to get everyone to meet it.
However, it seems that "writing a blog while doing work" is tough for people who aren't used to writing blogs, and sometimes we
see disappointing situations where "articles aren't updated for a while."

I personally run a blog, so I
whenever I have some free time.
'm good at writing blog posts
for people who aren't used to it, it can be quite difficult.

So, here are some tips for consistently writing a blog

Taking inventory of what you're doing

While writing blog posts has become part of our work,
when we're dealing with customer inquiries or working on infrastructure and development tasks,
those take priority, and writing blog posts ends up being a lower priority.

If that continues, writing blog posts becomes difficult, and
before you know it, you forget that writing blog posts is part of your job.

This isn't limited to blogging, of course, but the question
of how to secure time for what's called the "second quadrant" in the 7 Habits of Highly Effective
People is a challenge that applies to everyone who works.

※The explanation of the second area of ​​the 7 Habits is written a little below

In such situations, if you don't have a clear understanding of "what you need to do," you
'll end up spending your time on a vague
sense of busyness, like "Oh, I'm so busy," and you won't be able to write a blog.

First, by understanding what you need to do,
you might be able to visualize how much time you're spending on things that aren't actually that important, and that could free up time for blogging.
I hope to write about specific methods in another post.

Also, it's useful even if you're not blogging, so I think you should definitely do it

The second domain of the 7 Habits

To put it very simply, the "Second Quadrant of the 7 Habits" corresponds to things that are "important but not urgent," things that you might think,
"doing this would benefit me (or the company), but I don't have the time, so I'll put it off."

For example, something like this

• Go to the gym
• Study
• Creating in-house manuals

Aren't all of them things that you think are important but don't have time, so let's put them off?

By the way, other areas are like this

• Area 1: "High importance and urgency" such as disasters and complaint handling
• Third area: "Things that are low in importance but urgent" such as phone calls or unexpected visits
• Fourth area: Things that are neither important nor urgent, such as killing time or taking a long break

The Franklin Planner website is a helpful resource, so please check it out if you're interested.
The Third Habit: Put First Things First (Prioritize Importance, Not Urgency) | The 7 Habits Self-Study | Franklin Planner Japan Co., Ltd.

Write even if it's just a little at a time

Even if you have the time, it's difficult to dedicate a full hour or two to blogging.
While some people have a certain degree of autonomy in their work, most people don't.
There are likely interruptions and other things to interrupt while writing a blog post, making it quite challenging.

So, even if you don't dedicate a lot of time to it, it's a good idea to just try writing a little bit at a time.
My usual writing method is to break it down into smaller sections, like "I'll just write one sentence with a heading."
If it's just one heading, it shouldn't take too much time (depending on the person).

If you continue to work on it little by little like this, you will find that you have created a piece of writing before you know it

Whatever the form, it's very important to keep moving forward

It's really just steady work

If you approach any task with too much detail, it can seem overwhelming and unmotivating. However,
by breaking down the task into smaller and smaller parts, you can make progress.

Even a task like "writing a blog post"
might feel a little more manageable if you break it down into tasks like this.

• Think of a title
• Try writing the opening sentence
• Write the first heading
• Write the heading 2
• Write the heading 3
• Fix it

Of course, this can be applied not only to blogs but also to various aspects of work

summary

I really want people to realize that writing a blog is surprisingly easy.
Three benefits of outputting information through blogging | Beyond Inc.
I write about things like this and
how to write a blog | Beyond
Inc.

I hope this reaches people who want to write a blog but think it's too difficult!