"Failed Teacher" ~Over My Dead Body~ Marketing Edition was held

Hello,
I'm Mandai, the Wild Team member of the development team.

The other day, we held a web marketing study session hosted by Beyond Co., Ltd., with Mr. Kajiwara from LockOn Co., Ltd. as the guest speaker

This time, we will introduce the study session with photos

 

First session: "Let's do it tomorrow, you idiot"

The first session was titled "Tomorrow is a fool's omen," and was given by Nakauchi from our technical sales department, who shared stories of the Beyond Web Marketing team's failures

In this session, we introduced Beyond's web marketing efforts in chronological order and analyzed the failures

A quick introduction

• Search advertising
• Campaign measures
• Blog
• Twitter
• Public relations activities
• sponsor
• Toll-free number introduced
• study session

I've done a lot of things, but the only things I can say I was successful at were my blog and PR activities, and the rest were mostly just stories of failure

The content was candid, with a barrage of real-life stories of failure, such as when a campaign was launched and prices were lowered without considering the impact on existing customers, which created awkwardness.However, the reactions of the attendees were such that some laughed at the stories of failure that were intended to be funny, and some even nodded along as they listened, showing that each person was struggling

It's too frank and embarrassing to go into detail here, but the web marketing team will be accumulating material from various failed initiatives, so I hope you'll come along to the next event

 

Session 2: "The story of services closed by EC-CUBE"

The second session was presented by Mr. Kajiwara of LockOn Co., Ltd. and was titled "A talk about services closed with EC-CUBE."

Mr. Kajiwara, who serves as EC-CUBE Marketing Manager in the EC-CUBE Strategic Planning Division, travels all over Japan and is active in various EC-CUBE study groups and other events. He took time out of his busy schedule to speak at the event

He showed us some of the documents, including a business strategy plan created in April 2007, and gave a condensed talk in about 45 minutes about the strategies that EC-CUBE has used to grow

There are very few EC-CUBE developers in-house, and most development is carried out by the development community.
To ensure smooth community activities, they support the community and help expand it by supporting study sessions held throughout Japan. It was impressive to hear that by clearly defining what LockOn "will not do" with regards to EC-CUBE, they are able to operate without excessive development resources within the company.

He also introduced us to services that have closed down, such as "EC-CUBE ASP," which was closed as a result of "doing things that shouldn't be done," a video production service that was released to the public too early, and the English version of EC-CUBE (which is still available but has not been updated)

Based on their experience with these closed services, they will continue to focus on making EC-CUBE a more competitive business platform

 

summary

I think the difficult thing about marketing is that copying a successful method doesn't necessarily produce the same results, but I also think that copying a failed method is likely to result in the same failure. This
study group was started with the hope that by sharing these failed methods, we can find a marketing method that suits us.

The next event date has not yet been decided, but if you register as a member at Beyond Study Group | Doorkeeper or Beyond Study Group - connpass

 
That's all