“Failure Teacher” ~Go beyond my corpse~ Marketing edition was held

Hello.
I'm Mandai, in charge of Wild on the development team.

The other day, we welcomed Mr. Kajiwara of Lockon Co., Ltd. as a guest speaker and held a web marketing study session sponsored by Beyond Co., Ltd.

This time, we will introduce the details of the study session with photos.

 

First session: “Let’s do it tomorrow, you idiot”

First, the first session was ``Let's do it tomorrow, we're stupid'' by Nakauchi from our technical sales department, who talked about the failures of the Beyond Web Marketing team.

In this session, we introduced the web marketing implemented by Beyond in chronological order and analyzed the failures.

A quick introduction

• Listing advertisement
• Campaign measures
• blog
• Twitter
• Public relations activities
• sponsor
• Toll-free number introduced
• study session

I've tried many things, but this one was a success! The only things I can say about this are my blog and public relations activities, and the rest is mostly filled with failure stories.

When we ran a campaign and lowered prices, we did so without considering the impact on existing customers, which made us feel uncomfortable.The content was very frank, with many real stories of failures, but we had a lot of people come to the show. The reactions from the audience showed that they were having a hard time, with some laughing at the story of their failed attempts to gain acclaim, and some nodding their heads while listening.

It's too obvious and embarrassing, so I can't write about it in detail here, but the web marketing team collects stories from various failed attempts, so I hope you'll come and visit us next time. I think so.

 

Second session “Story of services closed with EC-CUBE”

The second session was a session titled ``Stories of services closed with EC-CUBE'' by Mr. Kajiwara of Lockon Co., Ltd.

Mr. Kajiwara travels all over Japan with the title of EC-CUBE Marketing Manager in the EC-CUBE Strategic Planning Division and is active in various study sessions including EC-CUBE, and takes time out of his busy schedule to Thank you for taking the stage.

He showed us some of the business strategy proposal prepared in April 2007 as materials, and gave us a condensed 45-minute talk about how EC-CUBE has grown through its strategies. I did.

There are almost no developers related to EC-CUBE within the company, and most development is carried out by the development community.
It seems that he is involved with the stance of supporting study sessions held all over Japan in order to support and expand the community so that the activities of the community can proceed smoothly, and as a lock-on, EC-CUBE I was impressed by the story of how by clearly setting out what not to do, they were able to get by without having to have excessive development resources in-house.

In addition, there was a service called ``EC-CUBE ASP'' that was closed as a result of doing ``things that shouldn't be done,'' and a video production service, the English version of EC-CUBE (which is currently They also introduced services that have been closed, such as (Although it has been released, it has not been updated).

Based on the experience of these closed services, EC-CUBE will continue to focus on making EC-CUBE more competitive as a business platform.

 

summary

I think the difficult thing about marketing is that if you imitate a successful method, you will not get the same results, but I think that if you imitate a failed method, there is a high possibility that you will also fail.
We started this study group with the idea that we could share these failed methods and find a marketing method that works for us through the study group.

The next event has not yet been decided, but if you register as a member with Beyond Study Group | Doorkeeper , Beyond Study Group - connpass Please register!

 
That's it.