Key points leading up to Mynet's listing on the First Section of the Tokyo Stock Exchange

This is Nakauchi from the Technical Sales Department

It's a little old, but Mynet, which develops secondary game businesses, has been listed on the First Section of the Tokyo Stock Exchange

After doing some research I found out a few things, so I'll write about them

What is the secondary business?

DeNA and GREE also have secondary businesses,

I think Mynet is probably the only company whose business is almost entirely secondary

Simply put, a secondary business is a business that purchases games currently in operation and takes over their operation

The development costs of social games can reach hundreds of millions of yen, and when advertising costs such as commercials are added, the total can exceed one billion yen.However, even with such high costs, sales often do not increase as expected

From the game company's perspective, it would be better to sell the service if there is a buyer rather than just ending it, and secondary operators like MyNet have lower initial costs than developing from scratch and can expect to make a certain amount of sales, so the interests of both parties are aligned

However, since the game company has given up on the title, it is a business venture that cannot be undertaken unless the company is extremely confident in its management

By the way, Mynet calls it a "rebuild business."

Major events from Mynet's listing on Mothers to its change to the First Section of the Tokyo Stock Exchange

Of these, the most notable is the acquisition of Cruise's gaming business on October 13, 2016

At this time, sales have increased dramatically

This is the 4th quarter of 2016

At this time, by acquiring shares in the newly established company C&M Games Co., Ltd. from Cruise and making it a subsidiary,
they came to operate 16 major titles other than "Elemental Story".

The acquisition of C&M Games shares added 1.02 billion yen to the company's total sales of 2.55 billion yen

It's been progressing smoothly since then

lastly

In the secondary business, of course, management skills are essential, but I think it also requires the ability to discern the potential of a game and say, "This game still has potential."

While some services have been shut down after being acquired, Mynet's business, which has acquired most games that are still in operation and
have significantly increased sales, is truly a rebuilding (=reconstruction) business.