What is Beyond branding? Introduction of 6 points

My name is Fujisawa, and I'm in charge of public relations and recruitment, and I bought a sofa for 80,000 yen from Nitori. It will arrive on Christmas.

In 2021, Beyond is working on "establishing our own branding"

What is branding?

Corporate branding refers to having something that when asked, ``What kind of company is Beyond?'' such as ``a server company'' or ``a company that deals with everything.''

Thankfully, recently we have been hearing more and more from people who know about Beyond's efforts, such as ``a company with interesting recruitment methods'' or ``a company with an office in Canada.'' .

branding serves as an indicator .

Why is branding necessary?

This is to avoid doing things that do not fit the company's character.

For example, Beyond a company that specializes in server operation, maintenance, and monitoring , but posting soothing videos of cats on its homepage would be contrary to the company's intentions.

If you want people to know that you are good at server operation, maintenance, and monitoring, you can introduce customer case studies and write detailed troubleshooting procedures, so that people will feel more like, ``I want to entrust Beyond with server operation and maintenance!'' I have to get it.

What is Beyond branding?

This time, Beyond's branding was selected after discussions with executives, leaders of each department, and marketing team.

As you can see in the image above, I will introduce it in six points

Beyond features

• Professionals specializing in cloud construction/operation to server-side development
• Strengths and achievements in game/web server construction and operation
• Top-level multi-cloud support in Japan

First, what are the strengths of Beyond's service? I thought about this.

When it comes to building and operating servers, which are the pillars of our business, we are promoting two points: ``Strong for games/web systems'' and ``Multi-cloud compatibility.''

We also want people to know that we are a company that is strong not only in infrastructure but also in server-side development.

Beyond's role

• We will solve your server problems
• Kuroko (Kuroi) in the IT/Web industry

Where is Beyond's position in the IT industry and in the world? That's the point.

The company's catchphrase for several years now, ``We'll leave everything to you when it comes to servers,'' is a phrase that clearly shows Beyond's role, so we'll continue to use it.

We will continue to support our customers' services as the unsung heroes of Kuroko.

Who we want to become Beyond customers

• People who want to have peace of mind and safety with a 24-hour service that they never want to drop.

• People who are looking for a partner who values ​​their company's services and will work with them to create it.

Beyond would like to support customers who have the desire to have people around the world use the services they provide at any time, morning or night.

We want to become a company that not only supports our customers' services from behind the scenes, but also works with them to create even better services.

about a customer interview Mynet Co. , Ltd. and our engineers, in which they passionately talk about their ideal partner, so please take a look.

“Moving to the cloud is a good idea after all, isn’t it?” Mynet x Beyond engineer conversation

What does Beyond want to do with the IT industry?

• Making the world more fun and “easier” with IT technology
• Support the system and increase the value of operational support
• Opening up a new hole in the IT industry

“ Making the world a little easier ” is Beyond’s mission since 2020.

It is difficult to make big changes in the world, but by supporting our customers' services from the behind-the-scenes, we can create a little bit of ``ease'' and have a desire to enjoy our work as well.

I don't have the impression that this kind of behind-the-scenes position is very noticeable, so from now on I would like to spread the word about the work and people involved in operations even more.

Describe Beyond in one word

• support
• speed
• hospitality
• communication
• global

of these are taken from core values

While supporting our customers, we value speed, communication, and hospitality in our work every day.

We also want to become a global company by establishing a new base in Canada and actively hiring foreign engineers.

The value that Beyond can provide

• Beyond will solve your server/cloud issues.
• Thinking together with customers about their ideas and turning them into reality
• A sense of trust that you can rely on in case something goes wrong.

Lastly, I would like to talk about the value that Beyond can bring to the world.

We want to be the kind of person who can help those who are having trouble with their servers, and who can make their wishes come true.

We always value the trust of our customers so that they can trust us with peace of mind even in the event of a sudden problem

summary

The above is an introduction to Beyond's six branding points.

We would like to carry out activities in line with our branding so that as many people as possible can learn about Beyond through blogs, study sessions, and other public relations activities.

Personally, I like the phrase ``opening up a new hole in the IT industry'' as it has a sense of dynamism (similar to Chuunibyou), so I want to work on public relations and recruitment with the same momentum as opening up new holes in the IT industry.