What is Beyond branding? Introduction of 6 points

My name is Fujisawa, and I'm in charge of public relations and recruitment. I bought a sofa from Nitori for 80,000 yen. It will arrive in time for Christmas

In 2021, Beyond is working on "establishing its own branding"

What is branding?

Corporate branding means having something that people can imagine when they ask, "What kind of company is Beyond?", such as "a server company" or "a company that handles everything."

Thankfully, recently we have been hearing more and more from people who are aware of Beyond's efforts, such as "It's a company with an interesting recruitment method" or "It's a company with an office in Canada."

When considering what to do next in public relations and marketing activities, corporate branding serves as a guideline.

Why do we need branding?

This is to avoid doing anything that does not fit our company's character

For example, a company that specializes in server operation, maintenance, and monitoring , then playing soothing videos of cats on its homepage would go against the company's intentions.

If you want people to know that you are good at server operation, maintenance, and monitoring, you need to introduce customer cases and write in detail about the process of responding to problems, so that people will be more likely to think, "I want to entrust my server operation and maintenance to Beyond!"

What is Beyond branding?

This time, Beyond's branding was selected through discussions centered around executives, leaders from each department, and the marketing team

As shown in the image above, we will introduce it in six points

Beyond Features

• Professionals specializing in cloud construction/operation and server-side development
• Strengths and track record in game/web server construction and operation
• Japan's top-level multi-cloud support

First, we thought about what the strengths of Beyond's services are

When it comes to building and operating servers, which are the core of our business, we emphasize two points: "Strength in games/web-related services" and "Multi-cloud compatibility."

We would also like to make it known that we are a company that is strong not only in infrastructure but also in "server-side development."

Beyond's Role

• We will solve your server problems
• Behind the scenes in the IT/Web industry

What is Beyond's position in the IT industry and in society?

Our company catchphrase for the past few years has been "Leave all your server needs to us," and it clearly describes Beyond's role, so we will continue to use it

We will continue to support our customers' services as the unsung heroes behind the scenes

Who we want to be Beyond customers

• People who want peace of mind and safety with a service that they absolutely cannot afford to lose 24 hours a day

• People looking for a partner who cares about their company's services and will work with them to create them

Beyond wants to support customers who want their services to be available to people all over the world at any time, morning or night

We want to become a company that has the momentum to not only support our customers' services from behind the scenes, but also to work together with them to create even better services

We have an article in which our engineers spoke with Mynet as a customer interview

“Moving to the cloud is a good idea after all, isn’t it?” Mynet x Beyond engineer conversation

What does Beyond want to do in the IT industry?

• Making the world more fun and easier with IT technology
• Supporting the system and increasing the value of operational support
• Opening up a new frontier in the IT industry

" Making the world a little easier " has been Beyond's mission since 2020.

It is difficult to make a big change in the world, but by supporting our customers' services from behind the scenes, we hope to create a little bit of "ease" and enjoy our work ourselves

This kind of behind-the-scenes position is not seen as very noticeable, so I would like to spread the word about the amazing work and people involved in operations

Describe Beyond in one word

• support
• speed
• Hospitality
• communication
• global

of these are quotes from core values

In supporting our customers, we work every day with an emphasis on speed, communication, and hospitality

We also have plans to become a global company by opening a new base in Canada and actively recruiting foreign engineers

The value that Beyond can provide

• Beyond will solve your server/cloud needs
• We think together with our customers and turn their ideas into reality
• A sense of trust that can be relied upon in case of emergency

Finally, I would like to talk about the value that Beyond can bring to the world

We want to be a presence that can help those who are having trouble with their servers and make our customers' wishes come true

We will always value the trust of our customers so that they can trust us with peace of mind even if they encounter sudden problems

summary

This concludes our introduction to Beyond's six branding points

We would like to take steps in line with our branding so that more people can learn about Beyond through future blogs, study sessions, and other public relations activities

Personally, I like the phrase "bringing a new wind to the IT industry" because it has a sense of dynamism (a bit like a middle school syndrome), so I would like to approach public relations and recruitment with the same momentum as bringing a new wind to the industry