A detailed explanation of how to count page views with Google Analytics 4!

2023.06.29

table of contents

1 What is GA4?
- 1.1 From cookie-based to event-based
2 Counting page impressions
3 summary

Thank you for watching the Beyond Blog

Beyond Co., Ltd., where I'm in charge of web marketing.
In this article,Google Analytics 4 (GA4),I'll be explaining

What is GA4?

It is an abbreviation for "Google Analytics 4" and is a new property that will be completely replaced by the previous generation Universal Analytics (UA) from July 1, 2023

First, let's explain what the big changes are from before

From cookie-based to event-based

The measurement methods used in the previous version of Universal Analytics and GA4 are different

Previously, measurements were taken on a per-browser (cookie-based) basis for PCs and smartphones, but with this measurement method, when the same user used different devices, the data would show them as "two people."

Therefore, GA4 was designed with an event-based method that can recognize the same user even when they are using different devices, enabling measurement that is in line with the times.
*Source: Google Analytics Solutions "Prepare for the future with Google Analytics 4"

Counting page impressions

Now, let's actually look at the screen and try it out.
1. Click on GA4's search and select "Blank" to start a new search.

2. Under "Variables," under "Dimensions," under "Page/Screen," select "Page Path + Query String" and "Page Title," and click "Import" in the upper right corner

3. Set the metric to "Number of impressions."

4. In the "Row" tab settings, select "Page Path + Query String" and "Page Title"

5. Set the value to "Number of views." (At this point, the data will already be displayed.)

6. You can also narrow down your search by selecting "Page Path + Query String" as the filter, choosing "Contains," and entering the time period to display.
(Use this if you want to add more detailed settings in addition to the time period displayed in the upper left.)