How I ended up joining the company as a web marketer after posting videos on YouTube

Hello everyone! Thank you for reading my blog!

a video creator and webmarketerNarita!

In this blog, I will talk about my activities up to now, including YouTube, and my time at the company! Please read to the end!

Past activities (other than YouTube)

If you write it in chronological order, it looks like this!


① University Entrance

② During the four years he was a student, he worked as a teacher at a private tutoring school while also being involved in its management

3. Become addicted to event management and regularly hold live events and free cafes

④ A certain channel was looking for new members, so I applied and started filming and editing videos

⑤ Start your own YouTube channel

⑥ Joined Beyond Inc. as a YouTube video editor

⑦ Changed jobs to become a web marketer this month


And that brings us to the present day

Before starting YouTube

"College is like a summer vacation of lifeI conveniently interpreted someone's words,according to my own interestsacted

I tended to act immediately onany idea that came to mind, so I regret that I probably caused a lot of trouble for those around me.

my owndesiresBy living honestly according toexpressing myself and creating my ideal spaceI've discovered that I'm interested in

Regarding personal YouTube activities

I had been involved with the channel since I was a student, but I was busy with other work at the time, so I left it just before reaching 10,000 subscribers

Currently, I am active on my personal channel and also regularly hold offline events!

What are you doing at Beyond?

The main business activities are


  1. Planning, filming, and editing of the official YouTube channel "Biyomaru Channel"
  2. Various SNS operations
  3. In-house marketing

We are doing this!

*By the way, I work for an IT engineering company.hereYou can find more details

About YouTube Management

When I joined the company,① there was no dedicated person, ② we had no video footage, and ③ there was no established editing formatwe were starting from scratch because

I felt that I had to do something about it, so I took the following action!

  • I gave a presentation at an internal study group to raise awareness of YouTube
  • Creating templates for use in videos, such as fonts and subtitle materials
  • Only long videos were available, so I made a short video
  • To create a sense of unity in the videos, we devised catchy lines and other elements, etc.

In the presentation at the internal training session, the aim was to introduce people to YouTube while alsolack of video footagehighlighting thethe goal of increasing the number of people willing to help with filming.

After the presentation, I was approached more often and it became easier for me to move around the company!

Changes in channels before and after joining the company

Let's compare the videos released before and after I joined the company

Here's a video from just before I joined the company

 

 

And this is the latest video

 

It's obvious at a glance!

Things to keep in mind when creating videos

This is something that has been changed since I joined the team, but there are three things to be careful of


  1. Bold text
  2. Use color to emphasize text
  3. Use text and sound effects together

Point ① in particulara crucial element,and far too many people fail to do it!

First and foremost, the primary function of text is to be "readable," so there's basically no reason to make it thinner.

*This does not apply to some stylish videos such as vlogs, where thin fonts are the norm

Since exposure is important, I create videos with the goal of "how to make them stand out" in mind

And now..

Currently, I am working hard as a web marketer while continuing my previous job and gaining knowledge!

it's the web or social media including YouTube,analyzing numbersis the same, so I want to do my best by making use of my past experience!

Thank you for your support!

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The person who wrote this article

About the author

Narita [Web Marketer]

I work as an in-house marketer at an IT engineering company. I started posting videos on YouTube, and somehow, that led me to become a marketer