[True story] We tested Beyond's "free dress code" to see just how free it is!
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Hello. I'm Miyoshi, the recruiter.
You often see the phrase "dress code is casual" on job postings and recruitment materials.
But when it comes to an interview or your first day at work, you might be worried, wondering, "Is a hoodie really okay?" or "Will my blonde hair stand out?"
So, I decided to walk around the company and conduct a surprise survey of Beyond employees' actual outfits.
Beyond has a dress code policy, so each employee can work in their own style
[Verification ①] Clothes: Analyze the variations!
Type A: Neat and tidy (office casual)
"I have an important business meeting today," says salesperson Fujii, looking sharp. Because he has freedom, his style is to choose his own clothes to suit the occasion
Type B: Relaxed (hoodies and sweatshirts)
Mr. Fukuda, an engineer, said he was wearing his favorite loose sweatshirt today. The answer is to wear something that is comfortable for you so you can concentrate on your work
Type C: Trendy (unique fashion)
Tamaki's love for clothes is evident. She enjoys fashion that goes beyond the boundaries of "clothes to wear to work."
*Even if you normally prefer a relaxed or trendy look, we will of course adapt to the time, place and occasion when meeting with customers
[Verification ②] Hairstyle, nails, and beard: What's acceptable?
Even if you are free to wear whatever you want, we will answer your questions about hair color and hands
Hair color : There are inner colors, light brown hair, and even some employees with bright blue hair. Our current conclusion is that "as long as it looks clean, there are no restrictions on color."
Nails: Both non-engineers and engineers enjoy sparkly nails. They say that having cute nails while typing on a keyboard increases their motivation to work.
Beards: As long as they are well-groomed, it's OK. We are seeing an increase in the number of employees with dandies.
Why do we care about "freedom"?
After researching actual attire within the company, I realized that Beyond's "freedom" is not simply a set of rules, but that the idea of "respecting others as individuals," which has been important since the company's founding, is still very much alive and well today
We took another look back at the "roots of Beyond" that our CEO, Haraoka, has spoken about in the past
1. "Do I really need to wear a suit?"
When Haraoka was a new graduate, he worked in the systems department, where he was required to wear a suit and tie even on days when he didn't go outside or when he had to work nights. This honest question he had at the time - "If it doesn't affect work, then isn't it okay to be free?" - was the starting point for what we have at Beyond today. The current rule that "engineers work in-house, and shorts are OK in the summer" is based on the simple idea of "trusting content (the results of work) over form."
2. "Individuality" brings warmth to an organization
"Since we've introduced a more relaxed dress code, everyone has become more fashionable and a better atmosphere has been created." This is a positive change that Haraoka has noticed for some time. In fact, when walking around the company, you often come across situations where communication starts as a result of someone's hairstyle or nails. Clothing is not just for self-satisfaction, but continues to function as an important tool for connecting people
3. [Roots] Don't judge people by their appearance or job title
And when talking about freedom of dress, it's essential to mention a little anecdote from Haraoka's middle school days.
A friend who had been close to her up until elementary school, as soon as she entered middle school, forced her to treat him like a senior, telling him to use honorific language from that day on. That feeling of discomfort at the time, that "Isn't it strange to change your attitude just because your status has changed?", is the root of what BEYOND is today.
That's why, even at Beyond today, people don't call each other by their job titles, and the company is on an equal footing regardless of age or position.
I was reminded that Haraoka's pure desire to "treat people as normal people, without judging them by their appearance or position" has ultimately created the free corporate culture we have today.
Conclusion
Conclusion: "As long as it was within the bounds of common sense, it was truly free."
If you want to work in a way that suits you and work hard without being bound by convention, come and visit our office. We look forward to seeing you in your own unique outfit!
＼At Beyond, we use TikTok to share information about the company atmosphere, recruitment, IT, and engineering. 💡The content is easy to watch, so be sure to check it out!／
@beyondjapan.24365
Additionally, Beyond is currently recruiting new graduates for the 2027 graduating class! Please come to our online company information session
[Regular Selection] 2027 Graduate Recruitment Guidelines (Osaka, Yokohama, Shikoku)
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