About attracting event customers

This is Ohara from the technical sales department.

Recently, Beyond has been holding many IT-related study sessions, but
this time I would like to talk about attracting customers to events, so I hope you will find this helpful.

■ Points for attracting event customers

○ Event catchphrase

Just like blogging, this is the important part. No matter how much content and effort you put into planning a study session, if the event doesn't catch your eye, it's meaningless, right?
So, the first step to attracting customers is to decide on a catchphrase that will catch people's attention. (This is also the most difficult part...)

○ Eye-catching image

If you want to instill an image of your event, you can also use interesting images to create a visual effect. (See the featured image on this blog)

○ Clarify the purpose of the event

It is also important to specify the purpose of the study session.
However, if you say, ``We're holding a study session!'', it may be difficult for participants to imagine the benefits of participating.

○ Others

Instead of using the phrase "seminar," use words like "study session" or "conference."

Research other event dates in advance to ensure that the event date does not overlap with other events.

It is difficult to gather at the end of the month, at the beginning of the month, and on weekends.

There are many other detailed elements, but first of all, why not spend some time thinking about a title that will attract customers?

Personally, this was great for attracting customers to the event! I would like to introduce some recommended tools to attract customers for IT events.

■ Doorkeeper

https://www.doorkeeper.jp/

○ Features

• It looks simple and easy to understand.
• Even casual study sessions and social gatherings are held.
• You can add tags such as "event" and "cloud" to make it easier to search.

■ connpass

http://connpass.com/

○ Features

• Since it is also linked to Twitter, you can automatically notify your followers of reservation information. It might be a good idea when the organizer wants to attract customers all at once.
• There are many events where engineers, programmers, and other people study seriously. (Are there few events that are mainly social gatherings?)
• You can create a small website on the community page.

■ SlideShare

http://www.slideshare.net/

After the event is over, you can upload the presentation materials used at the event to SlideShare, and
those who were unable to attend the event or those who are thinking about participating in the next event can ask, "What do you think about this company's event?" By being able to convey the content of the event, you
can attract more customers to your next event.

Another use is that you can download documents at any time, so you can use them as presentation materials at customer sites.

■ Summary

• The title is the key to attracting customers to your event.
• If you want to have fun while studying with the organizer and participants, "Doorkeeper" is the place to go.
• For those who want to study hard by acquiring knowledge of new technology, "connpass"
• After the event ends, it will be uploaded to "SlideShare"

By the way, even individuals can use the customer attraction tool to announce events and attract customers for free, so
I think it would be fun to use it for IT-related offline meetings!