[For businesses] From the basics to application to attracting customers at events! How to attract customers starting today

This is Ohara from the China office.

Our company Beyond has had the opportunity to hold a variety of events, including IT study groups and co-sponsored seminars.
This time, I will explain the know-how in attracting events based on my experience, so I hope you will find this useful.

Why is it difficult to attract customers at events?

Even though we spent time and effort on preparing, when we started recruiting, there was little public response. This is often the case. So, let's take a look at why attracting customers at events is so difficult.

It gets buried in the information

In addition to the information about events you send out, new information is coming out one after another, including news, social media, advertisements, messages from friends, etc.

The time that the information you send out is visible to the target is instantaneous. And the timeline will be overwritten with newer information. Without much effort, it will be difficult for your target to remember.

The target is not decided

If we move forward with the project without targeting or making a decision in order to ensure that many people will participate, we will not reach the people who are really looking for this information.

If you are unclear who you want to provide and what value you want to provide, attracting customers can be extremely difficult.

There is a shortage of public relations periods and policies

Depending on the size of the event and the target audience, effective customer attraction requires a sufficient public relations period and multiple measures.

Even if you can be satisfied with just a single announcement, or if you send out a message on a specific social media site, it is difficult to get people to take action.

It is important to be exposed to various information by disseminating different media and information over and over again.

Catch copy

This is the key part. No matter how rich and intense an event is planned, it's pointless unless it catches your eye, right?
So, the first step to attracting customers is to decide on a catchphrase that catches your eye. (This is also the most difficult part...)

Eye-catching image

If you want to plant an image of an event, one option is to use interesting images to create a visual effect.

At a previous event, I used the following eye catchings:

Clearly define the purpose of the event

It is also important to specify the purpose of the study session.
However, if you say, ``We're holding a study session!'', it may be difficult for participants to imagine the benefits of participating.

others

Instead of using the phrase "seminar," use words like "study session" or "conference."

Research other event dates in advance to ensure that the event date does not overlap with other events.

It is difficult to gather at the end of the month, at the beginning of the month, and on weekends.

There are many other detailed elements, but first of all, why not spend some time thinking about a title that will attract customers?

About customer attraction tools

Personally, this was great for attracting customers to the event! I would like to introduce some recommended tools to attract customers for IT events.

Doorkeeper

https://www.doorkeeper.jp/

 

○ Features

• It looks simple and easy to understand.
• Even casual study sessions and social gatherings are held.
• You can add tags such as "event" and "cloud" to make it easier to search.

connpass

http://connpass.com/

 

○ Features

• It also works with X (formerly Twitter), so you can automatically announce information about participating reservations to followers. It might be a good time for the organizers to suddenly attract customers?
• There are many events where engineers and programmers can seriously study. (I think there are few events that are mainly used as social events)
• You can create a small website on the community page.

SlideShare

http://www.slideshare.net/

 

After the event is over, you can upload the presentation materials used at the event to SlideShare, and
those who were unable to attend the event or those who are thinking about participating in the next event can ask, "What do you think about this company's event?" By being able to convey the content of the event, you
can attract more customers to your next event.

Another use is that you can download documents at any time, so you can use them as presentation materials at customer sites.

summary

• The title is the key to attracting customers to your event.
• If you want to have fun while studying with the organizer and participants, "Doorkeeper" is the place to go.
• For those who want to study hard by acquiring knowledge of new technology, "connpass"
• After the event ends, it will be uploaded to "SlideShare"

Incidentally, individuals can announce and attract customers for free, so I think it would be interesting to try using it for IT offline meetings and other events!

notice

Our company operates a community called Beyond Study Group

We aim to create a place where we can learn with people involved in engineers, programmers, directors and more, as well as other speakers who are active in fields such as cloud services, AI tools, and web content.

Those who are not familiar with the IT/web industry or have never participated in a study session are also welcome!

We hold themes for not only engineers but also non-engineers, such as web marketing-related policy topics,