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What is triple media that you can't ask about now?

This is Ohara from the technical sales department.

the Beyond study session held last time , the content was centered on “videos,” “Facebook,” and “press releases.”


you can expect a promotional effect
called "triple media marketing." ``Owned media,'' which has been attracting a lot of attention recently, is also included in the triple media category.
This time, we will introduce the contents regarding triple media.

 Triple media classification

Owned media (media transmission)

Owned media is a general term for media that owns marketing content and
disseminates information about the company .
All media originating from a company (media that can be controlled by the company) is included in owned media.

■Characteristics of owned media

  • Branding of services and business models possible
  • It can be expected to have the effect of promoting “understanding” from prospective and existing customers.
  • Not suitable for short-term customer acquisition
  • ■Main communication media

    • WEB site (corporate site, etc.)
    • Blog (CMS)
    • brochure
    • catalog
    • EC site
    • Email newsletter
    • brochure
    • Seminars, study sessions
    • exhibition

    In addition, in recent years, the content of owned media
    has begun to be regarded as so important that it is even considered as a company's asset

    Earned media (media diffusion)

    It is a media that aims to gain reputation and word-of-mouth effects by making full use of SNS such as Facebook and Twitter.
    Since everyone, including not only your own company but also your fan base with whom you have some kind of contact, becomes a sender,
    you can expect the information to spread and disseminate

    ■Characteristics of earned media

    • Possible to communicate with fan base/li>
    • It can be expected to have the effect of encouraging “empathy” among the fan base
    • Difficulty in branding and controlling your own company/li>

    ■Main diffusion media

    • Facebook
    • Twitter
    • YouTube
    • Instagram
    • LINE@ etc.

    can have great effects if you understand the influencers and
    communicate the information well

    Paid media (media intermediary)

    This is a media that commissions outside parties to place advertisements and act as an intermediary in disseminating information.
    Since it is a media that is good at creating
    points of contact even when your company's services and existence itself are not recognized you can expect to gain recognition from the general public

    ■Characteristics of paid media

    • Possible to increase customer attraction and recognition effects in the short term
    • It can be expected to have the effect of stimulating interest among the general public who are not aware of it.
    • Communication is one-way, and external advertising costs are required

    ■Main intermediary media

    • 4 mass media (TV, newspaper, magazine, radio)
    • Listing advertisement
    • banner ads
    • SNS advertising
    • press release
    • News apps (Gnosy etc.)
    • digital signage etc.
    • Since it is possible to approach an unspecified number of general audiences,
      it is difficult to make contact with "owned media" or "earned media."
      Alternatively, effective in cultivating a new user base .

      1 capture

      summary

      "Triple media"
      allows you to further promote the dissemination power of content by linking the media of "dissemination, dissemination, and mediation .

      Personally, I'm interested in the news app Gunosy , so I'd like to submit an article if I have a chance.

      [Gunosy PDF material]

      If you found this article helpful , please give it a like!
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[2025.6.30 Amazon Linux 2 support ended] Amazon Linux server migration solution

[2025.6.30 Amazon Linux 2 support ended] Amazon Linux server migration solution

[Osaka/Yokohama] Actively recruiting infrastructure engineers and server side engineers!

[Osaka/Yokohama] Actively recruiting infrastructure engineers and server side engineers!

The person who wrote this article

About the author

ohara

I started my career in the telecommunications industry as a salesperson in charge of introducing IT products such as NW services, OA equipment, and groupware for corporations.

After that, he worked as a pre-sales engineer for physical servers/hosting services and as a customer engineer for SaaS-type SFA/CRM/BtoB e-commerce at an SIer-based data center business company, before joining his current company, Beyond.

Currently, I am stationed in Shenzhen, China, the Silicon Valley of Asia, and my daily routine is to watch Chinese dramas and billbill.

Qualification: Second class bookkeeping