What is triple media that you can't ask about now?

This is Ohara from the technical sales department.

the Beyond study session held last time , the content was centered on “videos,” “Facebook,” and “press releases.”

you can expect a promotional effect
called "triple media marketing." ``Owned media,'' which has been attracting a lot of attention recently, is also included in the triple media category.
This time, we will introduce the contents regarding triple media.

 Triple media classification

Owned media (media transmission)

Owned media is a general term for media that owns marketing content and
disseminates information about the company .
All media originating from a company (media that can be controlled by the company) is included in owned media.

■Characteristics of owned media

• Branding of services and business models possible
• It can be expected to have the effect of promoting “understanding” from prospective and existing customers.
• Not suitable for short-term customer acquisition

■Main communication media

• WEB site (corporate site, etc.)
• Blog (CMS)
• brochure
• catalog
• EC site
• Email newsletter
• brochure
• Seminars, study sessions
• exhibition

In addition, in recent years, the content of owned media
has begun to be regarded as so important that it is even considered as a company's asset

Earned media (media diffusion)

It is a media that aims to gain reputation and word-of-mouth effects by making full use of SNS such as Facebook and Twitter.
Since everyone, including not only your own company but also your fan base with whom you have some kind of contact, becomes a sender,
you can expect the information to spread and disseminate

■Characteristics of earned media

• Possible to communicate with fan base/li>
• It can be expected to have the effect of encouraging “empathy” among the fan base
• Difficulty in branding and controlling your own company/li>

■Main diffusion media

• Facebook
• Twitter
• YouTube
• Instagram
• LINE@ etc.

can have great effects if you understand the influencers and
communicate the information well

Paid media (media intermediary)

This is a media that commissions outside parties to place advertisements and act as an intermediary in disseminating information.
Since it is a media that is good at creating
points of contact even when your company's services and existence itself are not recognized you can expect to gain recognition from the general public

■Characteristics of paid media

• Possible to increase customer attraction and recognition effects in the short term
• It can be expected to have the effect of stimulating interest among the general public who are not aware of it.
• Communication is one-way, and external advertising costs are required

■Main intermediary media

• 4 mass media (TV, newspaper, magazine, radio)
• Listing advertisement
• banner ads
• SNS advertising
• press release
• News apps (Gnosy etc.)
• digital signage etc.

Since it is possible to approach an unspecified number of general audiences,
it is difficult to make contact with "owned media" or "earned media."
Alternatively, effective in cultivating a new user base .



summary

"Triple media"
allows you to further promote the dissemination power of content by linking the media of "dissemination, dissemination, and mediation .

Personally, I'm interested in the news app Gunosy , so I'd like to submit an article if I have a chance.

[Gunosy PDF material]

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