It can be used for marketing! ? Create a survey using “Google Form”!

This is Ohara from the technical sales department.

This time, I will write information about marketing
using "WEB questionnaires" , which anyone can use immediately and for free

" Google Form "?

Google Form is one of the functions provided by Google, and
its main uses are creating questionnaires and collecting information on the web.
Up until now, we had prepared paper-based questionnaires for every study session or event we held, but
by using Google Form, it has become easier to understand the contents of the questionnaire and manage the aggregation.

Advantages of “Google Form”

Get answers quickly

It can be used in a variety of situations, such as managing event participants, mini-voting, planning new services, collecting email addresses for newsletters, and

Easy-to-read design

If you use a photo or logo, we'll automatically select colors that match it, and you
can choose from a variety of themes and colors to create a design that fits your mood.
You can also add "any image" or "YouTube video".

Create advanced surveys

You can choose from a variety of question formats, such as "select format" and "pull-down format," and you
can also set the question to be skipped depending on the answer.
Of course, you can also set "personal information input" or "anonymous input".

You can create and respond even when you are out and about.

It is also compatible with smartphones and flip phones, so you
can create beautiful forms on a variety of screens, and you can also edit and respond from anywhere.

organize and analyze

Survey responses are automatically organized and aggregated, and
you can also view real-time response status and graph aggregation.
Additionally, all data can be displayed in a spreadsheet or
downloaded as CSV data for detailed analysis.

Collaborate to create a survey

You can also add co-editors and create surveys together with your colleagues.

Add-on features

It is also possible to link with other external tools such as "Slack".
It can be used as a function of Google Form.

summary

If you use a paper-based survey, you will have to take the time to scan and tabulate the data, but
with this tool, you don't have to do that.
Also, since this is a web survey, I think it would be a pain to enter a long URL, so
I think it would be a good idea to shorten the URL using " Google URL Shortener

Also, surveys are a way to hear the real opinions of your customers, so
why not try using surveys for marketing?