I looked into the visitors to Tokyo Game Show 2017.

This is Haraoka from Beyond. This time, we will introduce the trends of visitors to Tokyo Game Show 2017, where Beyond also exhibited on Business Day, based on the Tokyo Game Show visitor survey report. Source: Tokyo Game Show 2017 visitor survey report

80% of Tokyo Game Show attendees are men

Tokyo Game Show is famous for its cosplayed female companions, and 80% of the attendees are men. It was an event where there were more men than I expected, although there may have been fewer women. (*Numbers are rounded off. Approx. notation is omitted. Same below)

75% of visitors are from the metropolitan area

Three-quarters of the visitors come from the four metropolitan prefectures of Tokyo, Chiba, Saitama, and Kanagawa. Beyond was participating from Osaka, but there were few people from western Japan.

66% of visitors were working adults and 23% were students.

Compared to last year, the number of university students has decreased by 3.8%, and the number of office workers has increased by 3.7%. BEYOND exhibited at Business Day, so I was almost a working adult.

68% of visitors are heavy gamers

Since 8.6% of the general population are heavy gamers, this means that there are eight times as many heavy gamers as usual. After all, it can be said that this is an event for core gamers.

Nintendo 3DS/2DS played 60% of home video games among visitors.

Even among heavy gamers, most of them play 3DS. By the way, the PlayStation 4 came in second with a play rate of 53%, and the popular Nintendo Switch had a play rate of 23%, which can also be said to be a high play rate considering how difficult it is to obtain.

70% of visitors continue to play home video game consoles

15% is for ordinary people, so this is also a fairly high percentage.

57% of visitors buy 5 or more new software in a year

The average number of home game software purchased is 8.7. He's a great customer for the game industry.

77% of visitors continue to play games on smartphones and tablets

This is also a fairly high percentage, but it seems that 73% of the general population who play games continuously also play games on smartphones and tablets, so this does not seem to be that prominent.

The payment rate for games that are free to play for visitors and that require payment for items is 72%.

The billing rate is quite high, over 70%. Among ordinary consumers, the payment rate for those who continue to play the game was 30%, which is 2.4 times higher. It seems like the people who are actively spending money on games are coming to the event.

Other game play status

16% of people continue to play feature phone games. 35% of people continue to play PC games. 33% of people continue to play arcade games. Both numbers were about 1.5 times higher than regular gamers and about 4 times higher than regular consumers.

 

■Summary

To summarize the above, Tokyo Game Show can be said to be an event where many male heavy gamers who spend money on games in the metropolitan area gather. (This may be a natural conclusion without needing to look into it again...) By the way, 43% of the attendees have also attended Comiket, so the characteristics of participants who attend both events may be similar. I don't know. I've been attending the Tokyo Game Show for three years in a row, and it's a really fun event for game fans. If you're a game fan and haven't participated yet, please try it next year. Beyond is planning to exhibit next year as well, so please stop by when we do!