[SNS exists] SNS official account Meetup! First event [I want to say it soon]

My name is Kai Fujisawa and I am in charge of public relations and recruitment.

you an official SNS account for your company ?

“I have Twitter, Facebook, and Instagram accounts, but I don’t have anything to write about, so I don’t update them properly…”

For those of you, me too.

Lately, I've been attending more study sessions and networking events in Kansai, and I've often found myself thinking, ``I wish I could join in on fun events like this.''

So I tried it.

"SNS Official Account Meetup - I want to say something about SNS as soon as possible"

We planned this event with the desire to share what is happening on SNS

The Beyond study sessions that I usually hold mainly focus on technical topics, but I wanted to try a more relaxed session as well, so this is my first time holding one.

The location is Wework in Namba Skyo!

The view from the 27th floor is spectacular, and enjoy unlimited beer refills . Yes, you can drink it from noon. I'm sure any event will be fun in such a great place.

Everyone is worried about this

By the way, the theme this time ``Share your worries about official SNS accounts,'' and participants were surveyed in advance.

I will introduce some of them.

■SNS account operation system

• I started using SNS, but I don't know the direction or theme.
• Since I am responsible for the entire company, regular updates tend to be delayed.
• How to decide the personality of your SNS account

■Creating stories updated daily

• Ideas for ways to gain followers
• How to plan content that is easy to spread
• In the first place, I'm not sure how many readers there are or whether there's any point in doing it.

■The line between going viral and going viral

• How can we create a buzz?
• About the perfect amount of spooning that creates buzz but doesn't cause a firestorm.
• How to deal with aggressive replies

Some of them I thought I understood, while others had more advanced concerns, and I realized that SNS management has a lot of depth.

Personally, I empathize with the concern that there is a gap between the perception of oneself and that of the company

Even though I'm such a careless person, what the company does is operate and maintain servers, which is a trust-first service. Should we fill this huge gap or take advantage of it?

The event started with such a feeling of confusion! !

After warm greetings and toasts, the first session began with a talk from Beyond Fujisawa.

``What a server guy with zero popularity did to get likes'' , so I would like to introduce what kind of things he is posting on his current SNS account.

From pointless things to things that got a certain amount of reaction, such as the trending tapioca tweet ( #tapikatsu beyond_syacho that kept posting pictures of representative Haraoka. We talked.

recruitment posts are often viewed on Twitter

2nd session

Next up was Cookai Co., Ltd. 's representative director Hiroyuki Kitabayashi and branding producer Yuki Sasaki

Cookai Co., Ltd. which provides business development support , handles branding and marketing for various genres such as manufacturers, food and beverages, and government.

He gave detailed examples of how to properly use each SNS such as Twitter, Facebook, Instagram, and LINE@ in product branding , as well as the flow of their use

I am very grateful to Yuki Sasaki for always helping me at the Kansai Public Relations 100 Study Group, and when I approached him about speaking on stage, he gave me the OK so quickly that I was surprised.

3rd session

The third session Michitaro Nakajima, Mix Leap planning/operation/employee from Yahoo Japan Corporation !

is a member of the Yahoo Osaka Twitter account ( @yahoo_osaka_jp

Mix Leap, which is held at Yahoo! Osaka , and it was the opportunity for me to participate in the LT tournament for the first time.

Mr. Nakajima also operated the Yahoo Fortune Telling Twitter account ( @YahooJP_Fortune

Using examples, he talked about how to continuing on the bus is how to bring out the unique characteristics of a person

It was a story that stuck in my heart as I couldn't help but look for a one-shot story (lol)

theme session

The three sessions are over, and the participants won't be able to share on SNS if they just listen! Therefore, we held a group discussion based on the concerns we received from the questionnaire.

These are the two themes↓

1. SNS account operation system
2. Creating stories updated daily

I've tried creating an account but I'm not using it, I don't know what to post and with what kind of enthusiasm, I get depressed because I don't get any response when I post, etc. It seems easy, but it doesn't go well and I end up leaving it alone. We formed a group of four or five people and talked about how we should continue to operate SNS.

Listening to what was discussed

• "When operating with several people, decide who will post and how many times in a day report the content to be posted the day before ."
• " Characters who are hardworking and clumsy are easy to support and become popular."

Actual SNS know-how such as

• “When you receive an aggressive reply, try not to get discouraged .”
• “ posting late at night because it becomes a poem.”

He also taught us about the risks involved in operating the system.

Poems in the middle of the night will cause less damage if it's a personal account, but if it's a company account, the risk increases (lol)

All the participants had excellent communication skills, and their fluent presentations were incomparable to my presentation.

After a busy theme session, the event ended with a lively social gathering.

I would be happy if this event provided a place for everyone to share their concerns! !

what can you do to increase your fan base on SNS ? What are my strengths? ? I would like to think about this together.

By the way, my mistake this time was that during the study session, I was supposed to do a live commentary on Twitter with the tag " #beyondstudy ", but there was so little time to move on that I couldn't even tweet a single tweet. Does this also exist on SNS?

Next time, I would like to hold the event with enough time to tweet or leave the live commentary to someone else! !