Putting the story of recruitment PR failure to rest [Kansai PR 100 Study Group]

My name is Fujisawa and I am in charge of public relations and recruitment

With 2019 almost over, I've been sharing failures

the Kansai Public Relations 100 Study Group !!

What is the Kansai Public Relations 100 Study Group?

The Kansai Public Relations 100 Study Group is a study group made up of public relations personnel from Kansai companies and organizations. Every two months, we hold case presentations and invite media representatives to deepen our learning and build networks. Since 2015, we have been aiming to hold 100 meetings with the participation of 100 companies and 100 media outlets, with member companies taking turns as organizers, hosting study groups on a variety of topics

⇒Kansai Public Relations 100 Research Group Homepage

I am pleased to be speaking at this event again, following my appearance last December. ( I have also compiled a report on last year's seminar and the content of the presentation

▲The venue was the stylish office of AI Engineering Co.

Theme: "Recruitment public relations for small and medium-sized enterprises"

The theme of this event "Recruitment public relations for small and medium-sized enterprises ," and sessions were held by four companies belonging to the study group plus guests.

▲Mr. Nishiyama, representative of the research group

This year's workshop was held seven times, covering topics such as inbound marketing and community marketing

▲ Mr. Ono from Alongi Co., Ltd.

She works as a career consultant at a recruitment agency. She shared her knowledge of the current recruitment industry and told us many fascinating stories at the social gathering. Her Instagram , "Fictional Office Lady Diary," is also incredibly entertaining.

▲ Mr. Kim of Ilgurum Co., Ltd.

The company changed its name from Lockon in August, and its new logo represents a "circle of employees" made up of five overlapping rubber bands. (How stylish!) In conjunction with the website renewal, the company has renamed its internal blog "Ilgurumu no Wa" and is now running its own media.

▲ Yamaguchi from , Ltd./AI Engineering Co., Ltd.

Originally a network engineer, Yamaguchi is now also working as a plant engineer while also working on recruitment PR. While handling information that is difficult to release outside the factory, he has devised various methods, such as creating a recruitment website that fully showcases people and creating easy-to-read messages to recruit students

▲ Mr. Kajiwara from Akashi City Hall

They are recruiting for Akashi City employees. They promote Akashi City in their own unique style on posters, and at information sessions they perform their own manzai comedy routines, conveying the appeal of the city to students with their unique ideas!

▲ Mr. Goto from Lapre Co., Ltd.

They provide PR support for companies and restaurants, and also support our company's PR activities. They introduced us to some interesting examples of recruitment PR that have been featured in the media, such as "breakup leave" and "mystery solving game selection ." The number of days of breakup leave is proportional to the "size of the pain," with people in their early twenties taking one day, those in their late twenties taking two days, and those in their thirties and older taking three days... (laughs).

▲ Media guest: Mr. Idota from the Yomiuri Shimbun

Participants answered questions about public relations and recruitment

▲ Beyond Fujisawa

I shared a collection of "failure stories" focusing on the new graduate recruitment activities I undertook this year

Presentation materials are here

(The content has been slightly changed from the study group.)

https://www.slideshare.net/BeyondCorporation/20191211-kansaikouhou100

I personally think that the ability of the recruitment staff will be put to the test in how they use these failures to their advantage next year

, we are planning to have three IT companies in the Kansai region visit our school , we will be recruiting Shikoku, Yokohama, and Canada in addition to Osaka

As this is our first attempt, we are sure there will be some failures, but we will do our best to promote recruitment so that we can increase the number of success stories

Recruitment site currently under construction

It is scheduled to be released in January 2020! Please look forward to it

Current recruitment site