We held a marketing workshop!

This is Umi Fujisawa from Public Relations

On Wednesday, March 7th, we held our 11th Beyond study session, the first in nine months.
The theme was "Marketing."

It was my first study group and my first time being asked to MC,
and I was so nervous that I broke out in a lot of pimples on my face, but
thanks to the warm and supportive participants, I was able to manage the proceedings somehow.

This is a report from that study session

Session 1: Beyond Co., Ltd

"A story about B2B sales where marketing meant you didn't have to go out"

Nakauchi from our Technical Sales Department took the stage

The marketing activities carried out so far

• Search advertising
• Website renewal
• study session
• Blog
• exhibition
• Twitter・Face book
• sponsor
• Email newsletter

There are a variety of initiatives, from those that have been successful to those that have yet to be successful

With email newsletters and social media,
there's always that worry about whether anyone is actually seeing what we're sending out... But
in B2B, it's said that it takes about a year to see results after starting, so
I think it's not good to prematurely decide that "this is pointless!"

I don't think there's a single right answer in marketing, so
I want to continue challenging myself with various activities.

2nd Session: Be&Do Co., Ltd

"Marketing with Work Style Reform - Moving to a Web-centric Approach! We are challenging ourselves to create a system and policies that do not require sales!"

Mr. Hashimoto, our COO and director, with his lovely smile, took the stage

Be&Do Co., Ltd.
provides "Habi*do," an app that visualizes effort to strengthen organizations and teams, and
conducts marketing activities while implementing work style reforms.

Since the entire company is involved in marketing, we don't have any specialists.
Therefore, our approach"learning = imitation.

By referring to other companies' websites and downloadable materials and actively participating in seminars,

• Creating a comparison page with other companies
• Increase the variety of downloadable materials
• Introducing content on the blog
• Flyer creation for "Habi*do"

We are engaged in a variety of marketing activities

We are also focusing on MA tools

• Send HTML email newsletters
• Create some popups and try them out

We manage our customers while increasing the amount of content, such as:

Currently, our company isn't making very good use of MA tools, so
we decided to actively implement Mr. Hashimoto's "imitation" approach within our own company.

Session 3 hm solution Co., Ltd

What you need to know when planning your website strategy

The final speaker is Marketing Director Ueyama-san

HM Solution Co., Ltd. plans and produces websites and
also engages in system and application development and e-commerce consulting.

When building a website, the most important thing to keep in mind isto "clearly define the site's purpose."
Since visitors to a website generally have only one purpose,
you shouldn't try to give it too many different objectives.

that serves as an absolute standard to prevent anyone from making a wrong judgment
a "strategic message"you must decide on

To build a strategy,

1. Strategy (site purpose)
2. Requirements (content to communicate strategy)
3. Structure (site structure diagram)
4. Framework (screen design)
5. Surface (design)

We will think about this in this order and create the site

When I was trying to create a landing page for server support,
I started by thinking about the design without having a strategy, and
listening to Mr. Ueyama's talk made me realize I was wrong.
First, I will decide on the strategic message,
and then I will think about how to convey that message.

summary

There is no single right answer in marketing, but
by exchanging information, including success stories and failures,
we can get closer to finding the right answer.

This study session
helped me realize that my approach was wrong and taught me things I didn't know before, so
I think I've taken a step closer to understanding marketing.

First, I want to try out various things by imitating them,
and then I want to put more effort into marketing activities...!

In closing...
An interview with our CEO, Haraoka, has been published in "Management Communication Online."
It provides a detailed overview of how our server support services are being utilized.
Please take a look!