Is it different from recruitment PR and recruitment marketing? The day I learned about recruitment PR

Before I knew it, it had gotten very cold and I could suddenly feel the scent of winter. One would think that mountain people would quietly hibernate once winter arrives, but Beyond's PR representative, Komatsu, goes to the mountains even in winter. However, when winter comes, he climbs the mountains with even more determination. (There are many hidden dangers, such as avalanches, snow cornices, and getting lost.)

This time, I would like to talk about a public relations study group I recently attended, including the meaning of applying what I learned to myself and putting it into practice

One day, the representative suddenly asked me if I wanted to participate in a public relations study session, and that's how I ended up participating this time.the Kansai Revitalization ProjectThe study session was held as an event of

What kind of study session?

In this study session,the difference between recruitment publicity and recruitment information that can be used in recruitment, and specific methods for doing so.aboutOTOGI Co.spoke

What is the theme of this article, Recruitment Information?

"Recruitment public relations" is a term I hear often, and it's something I'm conscious of on a daily basis, butrecruitment narrow-angle informationI learned about

Targeted recruitmentrefers to creating content specifically for people who are already familiar with your company or who are likely to become interested in it in the future (personas), thereby encouraging a change in their attitudes. (Attitude change = getting them to apply.)

Incidentally, recruitment public relations is about letting people who don't know about your company know about it, and spreading information about your company to a wider audience to gain broad recognition. I think this is overwhelmingly the more commonly recognized and understood aspect of recruitment public relations. (I certainly did.) The "Escape Game Company Information Session" that we launched in October can be considered one example of recruitment public relations.

alsorecruitment marketing, but this is based on the premise that quantitative data can be collected, and measures are implemented using some kind of tool and numerical analysis.

So what exactly does a recruitment notice entail?

How can we advance recruitment efforts?

First of all, we need to clarify the current situation regarding recruitment

Create the minimum necessary content to be distributed

After that, we will first create and distribute the minimum amount of content that needs to be distributed

It's no good if people think your company is not interesting or that they're not interested in it in the early stages, and it's pointless if you don't know what kind of people are there or what goes on inside. To prevent people from dropping out in the early stages, you need to first provide the necessary content

Creating content that addresses recruitment challenges

After that, you will be required to create specific content for the recruitment newsletter

At Beyond, it's essential to provide detailed content that clearly explains the type of work involved (understanding the job responsibilities), the kind of people you'll be working with, and the company culture and atmosphere, so that potential employees don't feel like they "don't have enough information" or"don't understand."

Instead of providing information to a broad, unspecified audience and vaguely inspiring them to think, "I want to work for a company like this," it's important to develop content specifically tailored to Beyond's target persona. This allows for empathy and understanding, ultimatelyI want to work for this companymaking them think,

Conversely, we need to create as many pieces of content as possible that will make people think specifically, "I applied to/want to work at BEYOND because I saw this content." The people we want to hire are our future colleagues, so we learned through the recruitment newsletter and this study session that it is important to increase the amount of content that reaches these future colleagues

written by the membersthe Beyond blogandYouTube, but I realized once again that we need to be more creative in order to make better use of the content we've created.

It is true that Beyond is undertaking a variety of initiatives, but it appears that future challenges lie in being able to connect the dots as a whole to draw lines, making each dot stronger, and even drawing new dots

Through this study session

After participating in this study session, I realized that although Beyond has achieved some things, there are still many areas that need to be explored. In particular, although we have always been conscious of making people aware of Beyond (recruitment public relations), we realized that there are still many areas that need to be improved when it comes to measures to take once people know about Beyond (recruitment information)

going forward in order to create and nurture a variety of contentrecruitment information disseminationI felt that we should focus even more on

Of course, recruitment public relations requires the cooperation of members, but recruitment newsletters require more specific information, so we need the cooperation of members more than ever before

As a public relations officer, we will continue to move forward through trial and error, so we ask for the continued support of all our internal members!!!