We participated in the 16th Kansai Public Relations 100 Study Group!

My name is Ito and I work as an infrastructure engineer and public relations officer.

we have launched a web marketing department and are working to strengthen inbound sales

One part of this is PR, but since it's being run by someone I don't know within the company,
I don't know what to do. . .

I'm launching a new service, but
to be honest, I don't know how to popularize it, or simply, "what should I do going forward?"

For example, like this.
"JK Startup Lab" was interviewed by high school girls! | Beyond Co., Ltd.

Just then,
I had the opportunity to participate in something called the Kansai Public Relations 100 Study Group

Participation is free, but since this meeting is by introduction only, I cannot go into details. . .

Oh, our company Beyond provided us with a conference room!

It is better to have horizontal connections in public relations.

After attending this meeting, I realized that it is better to have horizontal connections in public relations.
If you have a lateral connection, not just with the media,
it will be easier to introduce each other when you say, ``I'm looking for this kind of story.''
There is a group of people who are participating in this study group, and
there is also a question ``Are there any companies that are doing this?''

Of course, it's good to have many connections outside of public relations, but

relationships are
especially important in public relations, where people talk about whether there's a company like this, regardless of the industry I would like to participate in such study sessions in the future!

You have to know the basics

As I mentioned at the beginning, the members came together thinking, ``Let's do marketing for now,'' so
we didn't really understand what public relations would ultimately involve.

There was a phrase that came up during the presentation, ``This may be obvious to everyone involved in public relations,'' but
for me, it was an eye-opener.

This goes for technology, of course, but it's important to understand the basics of everything.
It's no good if you think, ``Well, I have a side job, so it doesn't matter if I don't have time.''

After all, public relations is the “face of a company”!

I would like to continue to be more active in the future, so
I look forward to your continued support!