We participated in the 16th Kansai Public Relations 100 Study Group!

My name is Ito and I work as an infrastructure engineer and public relations officer.
One of our company's goals this year is to strengthen inbound sales, so
we have launched a web marketing department.

As part of this, there is PR activity, but since it was started by people I don't know within the company, I
don't know what to do...

We're launching new services, but
to be honest, there are some things we don't know, like "How do we spread the word about it?" or simply "What should we do from here on out?"

For example,
"JK Startup Lab" was interviewed by high school girls! | Beyond Inc.

Just then, I
had the opportunity to participate in the Kansai Public Relations 100 Study Group

Participation is free, but since the event itself is by invitation only, I can't go into detail about the content..

Oh, our company, Beyond, provided a conference room!

Public relations should have horizontal connections

Participating in this meeting made me realize that it's better for PR to have horizontal connections.
If you have horizontal connections, rather than just dealing with the media,
it's easier to introduce each other when you say, "I'm looking for this kind of story."
There is a group of people participating in this study group, and
they also ask, "Do you know any companies that are doing this kind of thing?"

Of course, it's good to have connections outside of PR as well, but
PR in particular is important because, regardless of the industry, conversations often turn to companies like this
.
I would like to continue participating in study sessions like this in the future!

You need to keep the basics down

As I wrote at the beginning, the members came together with the idea of ​​"let's just do marketing," so we
don't really know what PR actually entails.

During the presentation, there was a line that came up: "This may seem obvious to those of you in the public relations industry," but
for me it was an eye-opener.

Of course, it's important to have a grasp of the basics, but you should also have a grasp of the basics.
It's no good thinking, "Well, I'm working a second job, so it can't be helped if I don't have time."

After all, public relations is the "face of the company"!

We would like to continue our activities in the future, so
please continue to support us!