We held a course on web analytics!

My name is Ito and I work in the infrastructure and web marketing teams

We launched a web marketing team, but
the members didn't even know how to use Google Analytics...

We've revamped our website,study sessionsheld

However, we don't have anyone in the company who is knowledgeable about that kind of thing. So, weonly 100 Web Analytics Masters in Japan, one ofA&S, to give us a two-day lecture on web analytics!

What is Web Analytics?

What image comes to mind when you think of web analytics?

• Take SEO measures!
• Place your ads where they will be most effective!
• Make your company website more visible!

It's easy to assume this, but it's not. The goal is
to analyze the results of web marketing and make improvements to increase the company's performance.

To achieve this, we analyze reports and propose and implement the PDCA cycle

It seems that SEO measures, advertising, and page views are only part of the story

Based on lessons for beginner web analysts

The content that A&S Nagasawa taught us this time was based on lectures to obtain the so-called "Basic Web Analyst" qualification

This is the qualification for a beginner web analyst

The aim is to acquire the following basic knowledge about web marketing and web analytics, and based on a common understanding of terminology, enable the execution and efficiency of sales, production, development, in-house webmaster duties, etc

• Terms necessary for web marketing and web analytics (definitions and usage)
• Methods for recognizing, analyzing, and calculating information obtained from access analysis (appropriate use according to the purpose)
• How to discover issues and improve them through web analytics (analysis concepts that lead to business results)

Source:What is the "Web Analytics Specialist" practical certification that has been taken by over 16,000 people? | Web Analytics Specialist Association

This lecture was absolutely perfect for our company right now.
Even though we're a web marketing team, we still want to analyze our own website so that we can get inquiries from a wider range of people!

What did you do?

The lecture was based on group work

• What is web analytics?
• Meanings of words and methods for analysis
• Identifying and taking measures to improve areas based on access analysis
• Our company's 3C analysis

I was taught something like this

"So what should we do?"
clarified

Even if I had studied independently within the company, I don't
think I would have been able to find such a clear direction, nor would I have known if that direction was correct.

Thank you very much!

Our impressions of the lecture have been published!
Beginner Web Analytics Specialist Certification Course (Company...) | Web Analytics Association