What is a psychologically relevant title?
table of contents
This is Fujisawa, the public relations officer
I'm tackling marketing activities every day with a rather shaky mind, but
I've come to realize how important titles are in everything I do.
The title of the business email should be simple and easy to understand
- Blog Post
- Email newsletter
- press release
- study session
Any title like this needs to convey the feeling of "Check this out!!!"
The purpose of the title is to attract customers. This article
summarizes how to create such an inviting phrase.
Blog
Pack keywords into short sentences so that the article's content is clear.
To add emphasis and make it more engaging, use exclamation marks and question marks to encourage emotional connection.
On your own blog,
- My app was rejected on Google Play!? Details on the reason and how I handled it!
- Easy to understand! What is the purpose of year-end tax adjustment?
- Can you create a website that won't crash for free? What is "ZeroNet"?
- What is "listening ability"? A new employee took the training
Source:Beyond Blog
In this way, you can present questions and appeal to readers in short sentences.
, such as "For those who are troubled by XX."
You can also guide readers by writing about things they don't understand
Email newsletter
Place a catchy phrase at the beginning of the title to grab the reader's attention.
sensational phrases like "Is your site at risk too!?" or
words like "Limited time offer" or "Limited quantity" to encourage action.
I'd like to quote a few things from the e-mail newsletter I subscribe to
Amazon Gift Certificate Giveaway! 3-Minute Survey Campaign [ferret Editorial Department]
Source:ferret
When a specific number is written, like "3 minutes," I feel like, "Well, I guess I'll give it a try."
Uncover your rivals! Get exclusive materials summarizing the concepts and procedures for competitive analysis [Ferret Press Special Edition]
Source:ferret One
The strong word "strip naked" makes a lasting impression
[Win approximately 2.14 million yen worth of points!] Manga Scholarship Giveaway Campaign!!
Source:honto
I am intrigued by the indescribable figure of "approximately 2.14 million yen."
Ending soon [50% off digital editions & great prizes] "Impress Books E-Book Year-End Sale 2017-2018" running until January 10th (Wed)! [Marugoto Impress Extra Edition]
Source:Impress Books
When I hear "It's almost over," I think "I have to hurry!"
To create an eye-catching title that will get your message opened,
- Show what information is available
- Enter specific numbers
- It makes you realize you have to read it now!
It is important to keep this point in mind
press release
We will create easy-to-read titles that convey information clearly and accurately, paying attention to word order.
Furthermore, to attract media attention, the title must be considered interesting.
PR TIMESI'd like to quote a few articles from
Quote:AUKEY
When I see the words "Good news for users of XX," even if I'm not a user, I'm intrigued
Source:Nextbeat Co., Ltd.
Using words like "first in the industry" or "first in Japan" can be the biggest selling point
Average daily usage time for video apps increased 1.4 times compared to two years ago
Source:JustSystems Corporation
The title succinctly conveys what you want to convey, making it easy to understand
Source:Vantage Management Co., Ltd.
When the phrase "What is the secret behind this policy?" appears at the end of the article, it makes you curious to know what happens next
Depending on the content of the article,
it's sometimes better to write simply what you want to convey, while other times
it's better to add compelling words and embellish the text.
study session
Of course, it's important to state what the study group is about, but
the most important thing is to make people think, "I want to go!"
If it's a study group for beginners, adding phrases like "Learn [topic] in an easy way" will make it seem more approachable.
We would like to introduce the titles of our company's past study sessions
- "Game Company's Failure Teacher" - Behind the Scenes and Failure Stories of Game Development/Management -
- [For web production companies] Fun facts about web promotion - High cost performance! The future of web marketing -
- Unity's [Super Cool] ~ Beyond Study Session #3 Powered by GMO App Cloud ~
- Bare Metal Has Arrived! A New Form of Cloud Computing. - Beyond Workshop #4 Powered by Link -
Source:Beyond Event
It's heavily parody-oriented.
Rather than giving the study group a stiff, formal image,
we want to create a fun atmosphere to make it easier for customers to attend.
summary
Human psychology changes with the times, so there may not be a correct answer
on social media platforms like Twitter where
the person who uses "shorter words" to write the "more stylish" tweet wins
there seems to be a trend
The same applies to creating titles;
the challenge is to attract as many people as possible with fewer words.
While it's fine to satisfy your need for recognition by making your own comedic ideas go viral,
I want to engage in public relations activities that benefit society by spreading useful information.
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