[40th Kansai Public Relations 100 Study Group] Stories of public relations failures generously shared

This is Kai Fujisawa from public relations.

2018 is almost over

In the midst of all this, on December 17, 2018, I engaged in the most public relations-like activity of the year

Here it is!

It was my first time participating in the "Kansai Public Relations 100 Study Group"

 

What is Kansai Public Relations 100 Study Group?

The Kansai Public Relations 100 Study Group, which will hold its 40th meeting in December 2018, is a study group of public relations personnel from Kansai companies and organizations

Once a month, we hold case presentations and invite members of the media to deepen our learning and build networks

Since 2015, member companies have taken turns organizing study sessions on a variety of topics, with the goal of having 100 companies and 100 media participate and holding 100 sessions

The December study group was held under the theme of "Looking back on 2018 - End of year short presentation competition!!" and I participated as a organizer!

⇒Kansai Public Relations 100 Study Group Home Page

 

December study group location

The venue is Yahoo! Japan Corporation's Osaka Grand Front Office!

Being on the top floor (37th floor), the view was incredibly beautiful!!

I want to work in an office like this and just sit there daydreaming all the time

 

Research group starts

The study group kicked off with the attendance of public relations representatives from various companies!

The moderator for this event was Mr. Mori, a freelancer who provides PR support to startups, individual businesses, and small and medium-sized enterprises, mainly in Osaka and Kyoto

 

Purpose of the study group

First, Mr. Nishiyama, the representative of the Kansai Public Relations 100 Study Group, explained the purpose of the group

 

Short Presentation Competition

Next up will be a lightning talk session with six organizers!

The theme was "Growth in Public Relations this Year," and we were able to hear valuable stories that we would not normally hear even if we were in the company, such as successes and failures in public relations activities carried out this year, how they were able to grow, and how they plan to work in the future

I also spoke about the few successes and many failures of the past year from the few PR topics I had!

 

▲The first speaker was Mr. Kono from Rokkosan Tourism Co., Ltd.

Not only can you enjoy nature at Mt. Rokko, but there are also various art works on display, allowing you to experience art amidst the million-dollar night view!

 

▲ Abridge Co., Ltd. Sawamizu

This is a company that mainly focuses on IT/IoT development. They explained the difference between VR (Virtual Reality) and AR (Augmented Reality) through a video, which I found very informative

 

▲ Mr. Nakajima from Yahoo Japan Corporation

Yahoo!, which rented us the venue for this event, also has an office in the Osaka Fukoku Seimei Building, so employees are free to choose which office to go to every day! I'm so jealous!

 

▲ Mr. Hayashi from Sakura Internet Co., Ltd.

I was introduced to Canva, a tool that helps with image creation, which is essential for public relations activities. I often use it for eye-catching images on my blog!

 

▲ Beyond Fujisawa Co., Ltd.

It was my first time speaking in front of public relations people...!

I received a lot of feedback from people saying, "I can relate!" in response to my various stories of failure, which was a great relief (laughs)

 

The details of the LT are written in this article, so please take a look

⇒What is the job of public relations? A few success stories and a lot of failure stories

 

Miraifu Nishiyama , the representative of the Kansai Public Relations 100 Research Group.

They talked about the results of this year's Kansai PR 100 activities. As I listened to their achievements, such as how they were featured in the media, I was reminded that I too must work hard!

 

Media Guest Introduction

Kimura Kimihiro, a scriptwriter who plans TV and radio programs, coming from Tokyo!

Kimura, who handles a variety of information such as news reports and quiz shows, asks, "What kind of information do the media want to cover?"

"Currently, there are trending topics such as 'subscription services,' but the most important thing is 'public relations with love,' and I would like to cover such things," he said

As someone who still has little knowledge of IT infrastructure, this story really struck a chord with me..

If you don't love your company's services, there's no way you can promote them!

I learned that if you have the desire to make more people aware of your business, you won't find yourself in a situation where you don't know what kind of public relations activities to do

So I need to have more love for Beyond...!

I truly feel glad that I was able to hear this story in my first year in public relations

 

Social gathering

At the social gathering, we were able to talk about things that only public relations people can talk about, and many things that people in the company don't usually share, and it was stimulating in a way I'd never experienced before

Above all, everyone has great communication skills!

And since Christmas is coming up soon, presents were distributed to all participants!!

The presents were brought by the participating companies, and the winners were given in order of the number of correct answers in the true or false quiz

▲Abridge's Sawamizu explains the rules of the quiz competition. We are deeply touched that he improvised the content of the quiz about companies

 

summary

It was an inspiring workshop that changed my attitude towards public relations, making me realize that I need to broaden my perspective as a public relations officer for the Kansai region

I want to talk to more PR people!

So I'm going out more

And in order to aim for "public relations with love," I would like to first have a deep love for our company's services...!