Attended a gamification seminar

nice to meet you.
This is Matsuyama from the Yokohama Office Development Office.

I attended a gamification seminar
``The future of the expanding gamification market and development efforts through Game Commune,''

GameCommune https://www.gamecommune.jp/

What is gamification?

I think the concept of gamification has been around for a long time (about 10 years ago).
A quick check reveals that

"Applying game design and game principles to things other than games"

It says.
The concept is that adding a game aspect to anything will lead to improved motivation and continuity.
It seems that it is actually used for work, learning, evaluation, etc.

Come to think of it

A little off topic, but
I ride bicycles as a hobby.
On rainy days and midsummer, I don't go outside and run the roller inside my house, which is quite a pain.
I continue pedaling alone in my room with no change in scenery. . . Maybe a hamster ^^;
Recently I've been seeing a lot of services called Zwift, and it
seems like you can do bike training as your MMO.

Many motivational elements have been implemented, such as being able to choose a course virtually, riding with other users (apparently there are some professional riders),

I suddenly remembered something like this and
thought that adding a game element to training is also a form of gamification.
Click here for details

Oita, I got off track.
Let's get back to the topic.

In this seminar

In this seminar, specific examples of the gamification market will be introduced.
The concept was not an example of adding game elements to existing activities like Zwift, but
rather how games can be used in fields other than games, such as advertising and attracting customers.
All of the examples introduced are publicly available, so if you are interested, please try playing the game yourself.

Case study ①

Japan Post Kids Site

First of all, this is Japan Post's kids site.
The development scale is the smallest, taking only 3 months.
There is also an educational element, so parents and children can have fun learning about postal services.
I often hear that people are turning away from postal services, so I think the aim is to get them interested in this area.

The mini-game ``Haitatsu Game Posukuma to Kunekune Michi'' is a nostalgic tick-tock-bang-bang style.
It's relatively difficult.

Case study ②

U-Can Quest

The second one is U-Can.
The development period is 6 months.
The target audience is young men, and the game is an RPG (pixel art).
After clearing the game, the occupation (in-game) is diagnosed based on the choices you have made up to that point, and
the recommended occupation (real life) is displayed at the end to help you obtain qualifications.
It took him about 30 minutes to complete the game.
By the way, my result is

[Types of me and my friends]

[Recommended occupation]

He seems to be a monk type.
I'm looking for a warrior-type colleague!

Case study ③

Nippon Tota (Step Ride)

Last but not least is Nippon Tota.
It's a company that manages publicly managed competitions.
This time it was a game about bicycle racing.
The aim is to get women who have little interest in bicycle racing interested.
The game system will be a novel game aimed at women, which I am familiar with from my previous job.
The development period was 12 months, and it seemed like a lot of attention was put into making it.
We're even adding stories and developing merchandise.

summary

As shown in the examples introduced this time,

I think that
a new form of digital marketing is growing, in which games are used not only to provide information but also without being tied up in the payment strategy of traditional social games
is also an attractive part of the job.
Also, since the scale of development is not large,
I felt that it could also be used as a place for young employees to improve their skills.
It would be fun if Beyond could accept projects like this in the future.

lastly

I have opened the system development service site "SEKARAKU Lab" to which I belong.
Beyond is a one-stop service for everything from server design and construction to operation, so if you have any trouble with server-side development, please feel free to contact us.
SEKARAKU Lab: [https://sekarakulab.beyondjapan.com/](https://sekarakulab.beyondjapan.com/)

Well, that's all for now.
See you someday.

P.S.

I want to use Zwift, but I'm worried about the initial investment required.