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[Introduction] For those who want to start Shopify with zero knowledge!

Shopify

nice to meet you! This is Nishihara from the System Development Department.

Recently, physical stores in Japan have been shrinking due to the effects of the new coronavirus, and sales on e-commerce sites are increasing.

do you know about "Shopify", which is a platform for e-commerce sites that is widely used around the world

Currently, Shopify's sales for the April-June period of 2020 increased by 97% compared to the same period last year to $714.34 million (approximately 75 billion yen) (cited in "Nihon Keizai Shimbun" July 30, 2020), nearly doubling sales. It is expanding to.

I have put together a summary of Shopify, so please read it!

What is Shopify?

Shopify a platform that allows you to easily create an e-commerce site .

Strictly speaking, it's different, but I think it's easier to understand if you think of it as an EC site version of WordPress.

In Japan, online shops such as ``BASE'' and ``STORES'' are famous.

 What are Shopify external apps?

Shopify has an "app store". Here you will install tools to customize your online shop.

There are free and paid apps, and it is an essential item when creating a Shopify app.

It's similar to installing apps to make the smartphones we use everyday more convenient!

Number of apps on Shopify

There are many apps available in Shopify's app store.

Below is the actual number of apps. You can see that apps of various genres are available in the store.

As you can see from the graph, there are an increasing number of apps that help improve store design and sales promotion.

For example, store design allows you to customize pop-up notifications and cart screens.

For sales promotions, there are apps that can create discount coupon codes or give gift cards.

 Advantages of Shopify

Shopify, the world's most used e-commerce site, has many advantages.

  1. Easy to create EC site
  2.  Supports foreign languages
  3. Rich analysis functions
  4. No need to prepare a payment service (provided as standard)
  5. Customize your site by installing external apps
As you can see from the above, you can easily use a variety of services.

Compare domestic online shops

Let's compare domestic online shops and Shopify.

It is obvious that there are many types of foreign language support and site designs that I mentioned in the advantages of Shopify.

Another attractive feature of Shopify is its ability to prevent carts from being dropped. This kind of marketing aspect can also be promoted on the management screen of the e-commerce site.

*Countermeasures against abandoned carts: For users who have added items to their carts but left the site without purchasing, we will send them an email or issue a discount coupon in the email. Increase purchasing intent.

 Disadvantages of Shopify

Although there are many advantages, there are of course disadvantages as well.

  1.  Most apps are in English
  2. Be careful about adding too many apps (many of them are paid apps)
  3. There are some functions that cannot be achieved using external apps.

Since the majority of apps are in English, it may be a little difficult for us Japanese people to use them. Also, although there are many apps, not all functions can be supplemented by apps.

 Who should use Shopify?

Based on the advantages and disadvantages mentioned above, if you fall into the following three categories, you should definitely use Shopify!

The first one is "those who want to sell overseas".

It is said that there are four barriers to overseas sales.

The four are "language," "payment," "shipping," and "currency."

Shopify easily solves these four problems.

The second one is "those who want to create an EC site full of originality".

Compared to other e-commerce site platforms, Shopify is superior in terms of design types and functionality.

The third one is "those who want to start a full-fledged e-commerce business."

Data analysis is easy as it is equipped with many analysis functions such as ``Cart Dropped Countermeasure'', ``Number of Sessions'', ``CV Rate'', and ``Repeat Rate'' as mentioned above

 For those who want to know more about Shopify

We currently provide support from application development to operation that suits your e-commerce business.

If you have any questions such as ``I want this feature in Shopify but it doesn't exist'' or ``I want to start using Shopify but want to reduce operating costs,'' please feel free to contact me!

https://sekarakulab.beyondjapan.com/

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The person who wrote this article

About the author

Masari Nishihara

Joined mid-career in 2020.
2nd year at the company. He belongs to the system development department in Yokohama, and is responsible for the development of game APIs and web systems, mainly using PHP, and the development of Shopify private applications.