[Access Analysis Tool] About QA Analytics [WordPress Plugin]

This is Ohara from the Technical Sales Department

It has been announced that the current Google Analytics (Universal Analytics = UA) will be discontinued on July 1, 2023, and that users will need to migrate to its successor service, Google Analytics 4 (GA4)

▼ Below is the official Google page. ▼

◆ Introducing Google Analytics 4 (GA4)

Starting July 1, 2023, data will no longer be processed in standard Universal Analytics properties. You will still be able to view Universal Analytics reports for a period of time after July 1, 2023, but new data will only be sent to Google Analytics 4 properties

However, the successor service, Google Analytics 4 (GA4), is significantly different in usability from the previous version of Google Analytics (Universal Analytics = UA), and there have been many opinions and comments such as the following:

- The new GA4 is a completely different access analysis tool from the previous UA.
- I had to relearn access analysis tools from scratch, so the learning cost is high.
- Simply put, GA4 is difficult to operate and configure, and I don't know how to read the console.

an access analysis and user behavior analysis tool that is gaining popularity and recognition as a "post-Google Analytics" alternative"QA Analytics,"we'll introduce the features and functions of

*This article contains information as of September 2022

QA Analytics Features

QA Analytics is characterized by being easy to read, easy to understand, and inexpensive

● Simple and fast access analytics reports
and WordPress admin panel allow you to analyze traffic and immediately rewrite articles as soon as you notice something.

● Easy, no tags required, no complicated settings
– installation is complete in just 2 steps. No troublesome tag installation or complex settings are needed.

● Visually check user behavior
: In addition to numerical data, you can understand user behavior through heatmaps and session replays.

Key Features of QA Analytics

The functions of QA Analytics can be broadly divided into two categories: "analytics functions" and "data and creative improvement functions."

[Analytics function]

● Various analytics reports

- Session reports filtered by user type (new/returning)
- Session reports filtered by acquisition channel
- Session status reports for pages accessed by users
- Landing page growth rate analysis
- Conversion page access status analysis
- All PV data is available for download

● Real-time recording and playback

・You can play back real-time recordings (session replays) of visitors from 30 minutes ago. This function tracks the user's gaze and shows which part of which page the user is looking at. By observing the speed of scrolling and up and down movements, you can easily understand the user's emotions

[Data and creative improvement function]

● Heatmap

• Click heatmap (locations on the page where visitors clicked)
• Attention map (locations on the page that visitors were interested in)
• Scroll map (percentage of visitors who visited the page, and how far they read)
• Click count map (how many times buttons and links were clicked)

● Session replay (recording playback)

- Session replays (recorded playback) showing user behavior videos
- Downloadable PV data filtered by page/period, etc.

summary

My impression after using QA Analytics was that it was easy to read, easy to understand, and inexpensive

QA Analytics is available with a free plan, but if you choose the paid "Gold Pack Plan" and use all of its features, you can use it for an effective price of 2,750 yen/month (tax included)

If your website is created with WordPress, you can use it for free by simply installing a plugin available within WordPress, so why not give it a try?