What exactly is the initiative to activate internal communication? | Beyond Case Study

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Hello. This is Komatsu from Public Relations.
With the weather getting hotter, summer is slowly approaching.
This time I would like to talk a little about internal communication!
What is internal communication?
Internal communicationrefers to employees within the same organization sharing opinions and information and communicating with each other. Communication within a company isn't just necessary for becoming friends; it's essential for employees to carry out their work smoothly and plays a crucial role in fostering cooperation and teamwork.
Furthermore, internal communication helps to share the organization's direction and culture, making it a very important factor in the growth and development of a company
The benefits of revitalizing internal communication

Improved teamwork:
It becomes easier to understand each other's work content and progress, which can lead to improved teamwork and increased work efficiency.
• Improved communication
: Active communication makes it easier to resolve problems. It also reduces stress and anxiety, leading to an improved work environment.
• Forming organizational culture
: Through effective communication, organizational culture is fostered, leading to improved employee satisfaction and retention rates.
• Improved operational efficiency:
Sharing information among employees speeds up decision-making. Smoother communication leads to increased operational efficiency.
- Building trust:
Employees will understand each other and be able to work together effectively.
Key points for revitalizing internal communication
- Regardless of department or location, the entire company should take on
this challenge, rather than having it be completed by just one person in one department. The goal is to make it a company-wide effort and establish it as part of the corporate culture.
- Create opportunities for employees to get to know each other
, fostering reciprocal interaction as they learn about one another.
that you intend to continue in the long term
, don't give up on it immediately; keep going.
Beyond Initiatives ①
So, what kind of initiatives is Beyond taking to stimulate communication? I would like to introduce two of them
The first is "greetings." I apologize if you think this isn't anything special. It's not a special initiative at all, but I believe it's extremely important for revitalizing internal communication.
Before we dive into greetings, let's review Beyond's core values

Beyond'score valuesarecommunication, speed, and hospitality.
Of course, all three are important, but what Beyond values most"communication.
There are many kinds of communication, but at Beyond,greetingswe place the utmost importance on
Many people may think that this is a given for working adults, but are you really doing it?
At Beyond, employees greet each other loudly.
voice when greeting people, second to noneloud and cheerful.
I don't think many people would feel bad about being greeted. According to CEO Haraoka,greetingsare a way of expressing, "I acknowledge you!" Greetings are
commonplace at Beyond, and I feel this is because it's not something that's forced upon employees, but rather something that's deeply ingrained in the company culture.
Greetingsare a form of communication, and simply having more active greetings can improve the overall atmosphere of a company, making other forms of communication easier.
othersgreeting—it's something you can start doing today, right now, with just a little effort.
Beyond Initiatives②
BeyondOrganizational Culture Committeehas an organization called the
The Organizational Culture Committee was established to improve Beyond's organization, and is responsible for planning and running internal social events
Various events are held for each season, allowing employees to interact with each other. Recently, White Day and cherry blossom viewing events were held. (The photo below is of the White Day event.)
Having opportunities like this for internal interaction allows us to communicate with people we don't usually have much contact with at work. Thank you to everyone on the Organizational Culture Committee!
Summary of other Beyond initiatives
・Free address
・Club activity system
・Monthly general meeting
・Monthly internal study session
There are a variety of other initiatives as well
It has also been introduced in the blog below, so please take a look!
summary

Since the COVID-19 pandemic, working from home has become the norm, and I think some companies are facing communication challenges
There are various initiatives to stimulate communication, but there is no absolute answer, as it varies depending on the company, the times, and the situation at the time
There are many benefits to having active internal communication at work, so why not take this opportunity to reconsider your internal communication!
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