Is it different from recruitment PR and recruitment marketing? The day I learned about recruitment information

Before I knew it, it had become very cold and I suddenly started to feel the smell of winter. People tend to think that people in the mountains quietly hibernate in the winter, but Komatsu of Beyond Public Relations goes to the mountains even in winter. But in the winter, I climb mountains with the feeling that I am even stronger. (There are many dangers such as avalanches, snow eaves, and getting lost)

This time, I would like to talk about the public relations study group I recently attended, including the meaning of what I can apply to myself and the output.

Will you suddenly participate in a public relations study session? I received a call from the representative and decided to participate this time. The study session was held as an event of the Kansai Revitalization Project , to which Beyond is a member

What kind of study session?

In this study session, OTOGI Co., Ltd. spoke about the differences between recruitment publicity and recruitment information that can be used for recruitment and specific methods

What is the theme of this time, recruitment information?

Recruitment PR is a term I often hear, and it is something I am aware of on a daily basis, but this study session was the first time I learned about recruitment information

Recruitment narrowing refers to creating content targeted only at people who know about your company and candidates (personas) who are likely to be interested in the future, in order to encourage a change in attitude. (Attitude change = get people to apply)

By the way, recruitment public relations is about getting people who don't know about your company to know about your company, and spreading your company's information to as many people as possible to gain widespread recognition. I think this is the one that is generally recognized and recognized by far the most. (Actually, I did the same thing.) The " Escape Game Company Information Session " that was released in October can be said to be exclusively a recruitment public relations initiative.

also recruitment marketing , but this is done on the premise that quantitative data can be collected, and measures are taken using some kind of tools and numerical analysis.

So, what exactly is required in the recruitment process?

How to promote recruitment information?

As a major premise, it is necessary to sort out the current situation regarding recruitment.

Create the minimum necessary content to be disseminated

After that, we will first create and publish the minimum amount of content that should be disseminated.

It's no good if people think this company isn't interesting or interesting in the early stages, and there's no point in being in a situation where you can't see what's going on inside, like you don't know what kind of people there are. To avoid leaving the site at an early stage, it is necessary to send out the necessary content.

Creating content that corresponds to recruitment issues

After that, you will be required to create specific content for the recruitment report.

people feel like they don't have information or don't understand by enriching specific content such as what kind of work we do (understanding the job content), what kind of people we work with, what kind of culture and atmosphere there is, etc. becomes necessary.

Rather than providing information to an unspecified number of people and having them vaguely aspire to work at a company like this, we aim to create empathy and create content that is targeted at people who will become the Beyond persona. to be able to gain understanding and make them want to work for this company

In other words, we need to create as much content as possible that will make people think, ``I applied to BEYOND because I saw this content.'' The people we want to hire are our future colleagues, so I learned through the recruitment report and this study session that we need to increase the amount of content that reaches those future colleagues.

Beyond has a variety of content written by members, the Beyond Blog and YouTube , but I once again felt that we need to come up with ways to make more use of the content we are creating.

It is true that we are working on various initiatives at Beyond, but overall we want to be able to draw lines by connecting dots, make each dot darker, and even draw new dots. This seemed to be an issue for the future.

Through this study session

After participating in this study session, I realized that while there are some areas where Beyond has been achieved, there are still areas that are unexplored. In particular, although I have always been conscious of getting people to know about Beyond (recruitment public relations), I realized that there were too many areas that were lacking when it came to measures to get people to know about Beyond (recruitment public relations).

Both recruitment and recruitment efforts are important. In order to create and grow a variety of content, I feel that I will pay more attention to recruitment information

Of course, we need the cooperation of our members when it comes to recruiting, but even more so, we need more specific information for recruiting, so we need the cooperation of our members more than ever.

We will continue to move forward through trial and error as a PR company, so we ask for your continued support from all our company members! ! !