Beyond held the 6th study session "[Attract new customers on the Web!] The ins and outs of Web marketing - High cost performance! The future of Web marketing"!

My name is Ito and I am an infrastructure engineer and a member of the web marketing team.
As we announced in our company announcement, we held the 6th Beyond study session!
Notice: [6th] Beyond study session will be held! | Beyond Co., Ltd.

Doorkeeper: [Attract new customers on the web! ] A story about web marketing ~ Cost performance is high! Future Web Marketing ~ Beyond Study Group #6 - Beyond Study Group | Doorkeeper

This time, we delivered the following three sessions.

I would like to tell you about it!

How to use SNS “Attracting new customers” edition

I was surprised to hear that Mr. Owari, the representative of OWASYS, is the creator
Cloud-based Twitter multi-functional management service ``Tsuisuke.' This is a service that manages Twitter.

There are various services and applications available in the world, and for example, only a few of them are listed on the AppStore or GoogleApp.
Not many people search everywhere.

Even if there is a latent need, if the target users do not find the service, it will be meaningless...
This means that you need to sell it yourself.

Then, you need a strategy such as ``which SNS to use'' and ``how to market.''
However, if you don't know exactly what characteristics each SNS has, you won't be able to market it successfully, so in
this session he talked about those characteristics.

Characteristics of each SNS

There are two main characteristics of SNS such as Facebook, Twitter, and LINE.

[Facebook, LINE]

• Connect with friends and acquaintances with one account per person by registering your real name
• Give a status report

[Twitter]

• You can have multiple accounts and connect through hobbies.
• Internet search

It is divided like this.

Proper use

Since Twitter has an anonymous nature, it provides an environment where you can immediately share (retweet) anything that interests you.
If you find something interesting that has been shared, more people will follow you, and it will be easier to connect with people who have similar interests.

On the other hand, with Facebook, the ``real name/friend/acquaintance'' part can be a hindrance.
Even if you find some content that you think looks interesting, you
may be hesitant to share it if you are connected to your boss on Facebook.

For this reason, it seems best to use it like this.

1. Advertise on Twitter to reach potential customers and gain a following.
2. Approach to attract repeat customers on Facebook and LINE

This flow is the soil in which our customers can grow.
People get interested in it, buy it, and become fans.

If you're a celebrity, you can get a large number of followers just by saying, ``I started Twitter,'' but
if you're an ordinary person, you won't be able to do that, so you'll need to put in some steady effort.

What is a landing page that is highly effective at attracting customers?

``Landing pages are salespeople on the web,'' says Nitta.
Landing pages can market your services 24 hours a day, 365 days a year without you having to do anything.
If your landing page is highly effective in attracting customers, it will also generate profits.

He introduced several points for a landing page that is highly effective at attracting customers, and I would like to introduce one of them.

repeat the test

It may seem obvious, but it is extremely important to repeatedly test and maintain LPs that attract a high number of customers.
So, let's focus on KPIs, not vague things like ``how the design is'', but ``numeric values''.

Of course, the elements needed to increase effectiveness will vary depending on the service, so let's conduct various tests to improve effectiveness.

It seems to be a good idea to run a test using a listing ad.
If you place two ads with different keywords and incorporate the one that is effective, you will eventually be able to create an LP that is effective.

7 Beyond-Style Inbound Sales Methods ~ “Success Stories” and “Failure Stories” ~

Our company has also started focusing on web marketing since last year, and we have taken various measures with the aim of ``inbound business''.
I talked about the success stories and failures quite frankly, including some numbers.

• Listing ads that were strategically withdrawn due to keywords that were too niche
• It's a study session full of cherry blossoms, but the CV rate is 100%.
• Corporate site has 65 times more access than before the renewal
• Press release published in Nikkei MJ
• Tokyo Game Show 2016 best
• PR first, AD second

There are many more, but our company has only been doing web marketing for a year.
While there are many areas for improvement, I would like to share with you my successes and failures.

Rather than an announcement, it was in the form of "marketing measures and their reports."
We will report on it again next year, so please come visit us!

summary

There is no end to web marketing, and I don't think there is a surefire way to succeed.

I think this is definitely something that is necessary when doing web marketing

Web marketing is something that brings profits to the company, so if you continue to take measures to achieve this goal,
I think you will see some results, even if they are not instantaneous!

Thank you again, Mr. Owari of OWASYS Co., Ltd. and Mr. Nitta of Medial Co., Ltd.! !