We held a marketing study session!

This is Kai Fujisawa from public relations.

On March 7th (Wednesday), we held our 11th Beyond study session for the first time in 9 months.
The theme is "Marketing".

had a lot of acne on my face, probably because I was nervous, as it was
my first time being the moderator for a study session but thanks to the warm-hearted participants, I was able to move on.

This is a report from such a study session.

1st session Beyond Co., Ltd.

“A story about BtoB sales where marketing made it unnecessary to go outside”

From our company, Mr. Nakauchi from our technical sales department took the stage.

Marketing activities that have been carried out so far

• Listing advertisement
• HP renewal
• study session
• blog
• exhibition
• Twitter・Face book
• sponsor
• Email newsletter

These range from those that have achieved results to those that have not yet been achieved.

When it comes to e-mail newsletters and SNS, I
wonder if anyone is actually looking at what we're posting just because we're sending it out...? I'm always worried about this,
but it's said that it takes about a year from the time you start to see results in BtoB, so
I think it's a bad idea to jump to the conclusion that there's no point in doing this!

I believe that there is no right answer when it comes to marketing, so
I would like to continue to take on the challenge of various activities.

2nd session Be&Do Co., Ltd.

“Marketing with work style reform ~ Web-centered! We are trying to create a system and implement measures that do not involve sales!”

Director and COO Mr. Hashimoto, who has a wonderful smile, took the stage.

Be&Do Co., Ltd.
provides Habi*do, an app that visualizes hard work that strengthens organizations and teams, and
conducts marketing activities while implementing work style reforms.

There are no specialists because the entire company is working on marketing.
What we incorporate here ``learning = imitating .

By referring to other companies' websites and downloaded materials, actively participating in seminars, etc.

• Creating a comparison page with other companies
• Increase variety of download materials
• Introducing content on blog
• Creating flyers for “Habi*do”

We are engaged in various marketing activities.

We are also focusing on MA tools,

• Deliver HTML email newsletter
• Create some pop-ups and try them out

We are managing customers while increasing content such as.

Currently, our company is not very good at using MA tools, so
we decided to try to imitate Mr. Hashimoto's approach at our company.

3rd session hm solution Co., Ltd.

“What you need to know when thinking about website strategy”

Mr. Ueyama is the marketing director.

hm solution Co., Ltd. plans and produces websites, and
also engages in system/application development and EC consulting.

The important thing to keep in mind when building a website is to make the purpose of the site clear.
People viewing your site basically have one purpose, so you
should not have too many purposes.

decide on
a ``strategic message'' that is an absolute standard that will not make a wrong decision no matter who sees it

To build your strategy,

1. Strategy (site purpose)
2. Requirements (content to communicate strategy)
3. Structure (site structure diagram)
4. Skeleton (screen design)
5. Surface layer (design)

We will think about it in this order and create a website.

When I tried to create a server support LP,
I started thinking about the design without having a strategy, so
listening to Mr. Ueyama's story made me realize that I was wrong.
First, I would like to decide on a strategic message, and
then think about how to convey that message.

summary

There is no right answer in marketing, but
by exchanging information, including success stories and failure stories, you
should be able to get closer to the right answer.

At this study session,
I realized that I was doing things wrong and learned things that I didn't know, so
I think I was able to take one step closer to marketing.

First of all, I would like to try and imitate various things and
put more effort into marketing activities...!

Conclusion...
An interview with our representative director Haraoka was published in "Management News Online".
We will introduce in detail examples of how to use server support.
Please read it!