We held a marketing workshop!

This is Umi Fujisawa from Public Relations

On Wednesday, March 7th, we held our 11th Beyond Study Group, the first in nine months.
The theme was "Marketing."

This was my first time hosting a study group, and my first time doing so, so I
got a lot of pimples on my face, probably due to nervousness, but
thanks to the kind participants, I managed to keep the session going.

This is a report from that study session

Session 1: Beyond Co., Ltd

"A story about B2B sales where marketing meant you didn't have to go out"

Nakauchi from our Technical Sales Department took the stage

The marketing activities carried out so far

• Search advertising
• Website renewal
• study session
• Blog
• exhibition
• Twitter・Face book
• sponsor
• Email newsletter

There are a variety of initiatives, from those that have been successful to those that have yet to be successful

I always worry about whether anyone is actually reading
email newsletters or social media posts, but it's said that it takes about a year for B2B to produce results, so I do
n't think it's a good idea to jump to the conclusion that "this is pointless!"

I don't think there is a right answer when it comes to marketing, so
I would like to continue to challenge myself with various activities.

2nd Session: Be&Do Co., Ltd

"Marketing with Work Style Reform - Moving to a Web-centric Approach! We are challenging ourselves to create a system and policies that do not require sales!"

Mr. Hashimoto, our COO and director, with his lovely smile, took the stage

Be&Do Inc.
provides "Habi*do," an app that visualizes hard work to strengthen organizations and teams, and
is conducting marketing activities while implementing work style reforms.

Since the entire company is involved in marketing, we don't have any specialists.
Therefore, we have adopted the principle of "learning = imitating."

By referring to other companies' websites and downloadable materials and actively participating in seminars,

• Creating a comparison page with other companies
• Increase the variety of downloadable materials
• Introducing content on the blog
• Flyer creation for "Habi*do"

We are engaged in a variety of marketing activities

We are also focusing on MA tools

• Send HTML email newsletters
• Create some popups and try them out

We manage our customers while increasing the amount of content, such as:

Currently, our company is not very good at using MA tools, so
we decided to start practicing what Mr. Hashimoto says about "copying" in our own company.

Session 3 hm solution Co., Ltd

What you need to know when planning your website strategy

The final speaker is Marketing Director Ueyama-san

hm solution Co., Ltd. plans and produces websites, and
is also involved in system and application development and e-commerce consulting.

When building a website, it is important to keep in mind that the purpose of the site must be clear.
Since people who view a site basically have one purpose,
you should not give the site too many purposes.

decide on
a "strategic message" that will be an absolute standard that will ensure that no one makes a wrong decision

To build a strategy,

1. Strategy (site purpose)
2. Requirements (content to communicate strategy)
3. Structure (site structure diagram)
4. Framework (screen design)
5. Surface (design)

We will think about this in this order and create the site

When I was trying to create a landing page for server support,
I was thinking about the design without having a strategy, so
listening to Mr. Ueyama's talk made me realize how wrong I was.
First, I need to decide on a strategic message,
and then I want to think about how to communicate that message.

summary

There is no right answer in marketing, but
by exchanging information, including success stories and failures,
we should be able to get closer to the right answer.

This study session
helped me realize that my approach was wrong and taught me things I didn't know, so
I think I've taken a step closer to marketing.

First of all, I would like to try out various things and
then put more effort into marketing activities...!

In conclusion...
An interview with our CEO, Haraoka, was published in "Keiei Tsuushin Online."
It details examples of how our server support is used.
Please take a look!