Drop by the Ikeda Up Festival on October 27th!

Hello!
I'm Inoue, the Persian cat at Beyond Shikoku office.

On Sunday, October 27th, before heading to work, I participated in the 1st "Ikeda Up Festival." It featured
live music performances by artists from Miyoshi City and Higashi-Miyoshi Town!
There was also a Halloween event♪
Beyond Co., Ltd. is, of course, a sponsor of the revitalization of Miyoshi City!
It was held at "Hesokko Park," next to JR Awa-Ikeda Station.
The vendors were also dressed in costumes, creating a lively atmosphere.
The weather was great, and the atmosphere with dancing, live music, and music playing all the time was fantastic!!

Full of Miyoshi gourmet food! Enjoy eating too!

in Ikeda Town, including a popular yakitori izakaya, a game meat restaurant, a coffee cafe, Mitsumata sweets, and
There were many stalls set up
My favorite was the pumpkin and apple muffin from "Sachi's kitchen" ♡

It was so fluffy, with a hint of cinnamon, and had a delicious autumnal flavor ♡
I also had a chocolate marshmallow drink with it.

Upload it to SNS!

A cow greets you –

and what looks like a simple stall also serves authentic coffee!
They boil water and brew the coffee after you order.
It was a lovely, warm day, but the wind was a bit chilly, so the warm coffee was very comforting.

Events planned by local young people are spread by local young people!

This has now become a staple Instagram spot.
I also took a commemorative photo, so please excuse me...

The advertising effect of social media is incredible these days!
When there are frames like this, you can't help but want to take a picture, and once you take a picture, you upload it to social media.
This chain reaction is important for revitalizing events and local communities.

A Persian cat conveys Miyoshi♡

The "Ikeda Up Festival" was planned by a young entrepreneur from Miyoshi City,
someone I'm also close to.
We share the same desire to "liven up Miyoshi City!"
all people who want to liven up our local area!
Planning isn't the only way to liven things up!
I think the most important thing is to go and enjoy the event just like everyone else. I'll
continue to participate in various events in Miyoshi City and write about them on my blog.

Growing every day, moving forward every day.
I must update myself every single day!!!
Thank you for reading to the end.