Detailed explanation of how to count the number of impressions for each page with Google Analytics 4!

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My name is Narita and I am in charge of web marketing in the technical sales department of
Beyond Co., Ltd. In this article, we will explain Google Analytics 4 (GA4)

What is GA4?

It is an abbreviation for "Google Analytics 4" and is a new property that will be completely migrated from July 1, 2023, replacing the previous generation Universal Analytics (UA).

First of all, what is the big difference from before? I will explain.

From cookie-based to event-based

The measurement method is different between the previous Universal Analytics and GA4.

Previously, measurements were performed on a PC or smartphone browser basis (cookie-based), but with this measurement method, when the same user uses different devices, it is recognized as "two people" in the data.

Therefore, in GA4, we designed a method (event-based) that allows users to be recognized as the same user even when using different devices, making it possible to measure in accordance with the times.
*Source: Google Analytics Solutions “ Prepare for the future with Google Analytics 4 ”

Count the number of impressions per page

Now, let's actually touch the screen while viewing it.
1. Click on GA4 search and select "Blank" to start a new search.

2. Select "Page path + query string" and "Page title" under "Page/Screen" under "Dimensions" under "Variables" and click "Import" at the top right.

3, Set the indicator to "Number of impressions".

4. Select "Page path + query string" and "Page title" in "Row" of the tab settings

5.Set the value to "Number of Displays". (At this point, the data is already displayed.)

6. You can also narrow down your search by selecting "Page path + query string" as the filter, selecting "Include" as the filter, and entering the period to display.
(Use this when you want to add detailed settings apart from the period displayed in the upper left.)

 

By following the steps above, you can count the number of impressions for each page.

summary

This time, we have explained the overview of GA4, which will be completely migrated soon, and how to count the number of page views like the previous version!

If you use Google Analytics, you will definitely need to study it, so please use it as a reference!

Thank you for watching till the end!