[More than 3,000 installed stores] Japan's definitive Shopify subscription app! Thorough explanation of “regular purchases”

This is Nishihara from the development department!

In this blog, we will introduce Shopify subscription app " Regular Purchase developed and provided Huckleberry Co., Ltd.

*Shopify Expert is a certified rank among the highest-ranking Shopify partners. It shows that he can create, build, and develop his e-commerce site using Shopify, which is more specialized.

[March 2022 P.S.: Article information has been updated]

How to subscribe with Shopify?

A subscription business that is very effective in increasing LTV. Let's get started! Even if you think so, your business model will change, so you will need to review your systems and the metrics you should be looking at.

Developing a system in-house is costly, but the Shopify app solves this problem. This is because you can subscribe just by installing it.

Until now, the only apps that allowed you to start a subscription with Shopify were those made overseas, which required translation from English to Japanese.

Therefore, in February 2021, Huckleberry, which has developed seven apps so far, released a "Regular Purchase" app that supports Japanese and has all the functions necessary for regular purchases.
It has already been installed in over 3,000 stores, making it easy for many stores to start a subscription business.

What is the “Regular Purchase” app?

" Regular Purchase " app is the most installed Japanese subscription app. Some stores have achieved sales of 20 million yen/month in the second month of introducing this app. His three main characteristics are as follows:

● 7,300 store management know-how translated into app functions
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Huckleberry provides 10 Shopify apps in addition to ``Regular Purchase'', which are used by more than 7,300 stores, making us the No. 1 app vendor in Japan. We have a proven track record.
Because Huckleberry understands the troubles of running a Shopify store more than any other company, we have seen many successful store cases. Therefore, the "regular purchase" app has a lot of experience and knowledge from working with many stores.
We are constantly developing and updating the functions that are truly necessary for a successful subscription business.

● Highly popular customer support
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We provide complete support, not only technical support for implementation and customization, but also sharing the know-how necessary to make the subscription model a success.
100% response to questions within 2 business days.
We have a support system in place not only by email but also by online MTG.

● Fully integrated with external services
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The "Regular Purchase" app is fully integrated with external services. For example, it can be linked with LINE and Klaviyo, as well as with Next Engine. We plan to continue collaborating with various services in the future.

"Regular purchase" function

The "Regular Purchase" app has many features that are great for both stores and customers. I would like to introduce some of them.
If you would like to know more about the functions, please download the detailed explanation material here for free .

How to install

A "regular purchase" app that implements various functions. Installation and initial setup are just 5 steps.

■ Install the app
the Shopify app store and click "Add an app" from the subscription app's details page. After that, allow integration and proceed with the settings by following the steps listed on the dashboard.

① Easy to install theme!
After installing the app, first install a template in your shop theme so that you can display the subscription button.

If you use the "Easy Install" feature, you can display the product details of your shop and the plan for regular purchase on the cart page just by clicking the install button. There is no need to edit Liquid, so there is no need to ask an engineer. If you want to set it up manually, our customer support will guide you according to your theme.

② Create your membership rank!
It is said that the cost of attracting new customers is higher than the cost of acquiring repeat customers. Because you are a customer who has made a regular purchase, you want to increase their loyalty so that they become good customers.

With subscription apps, you can set membership ranks based on the number of orders. You can set discounts for each rank, which can lead to an increase in repeat customers. It also helps prevent cancellation.

Segment based on the following conditions on the "Member Rank" tab.

・Rank name
・Promotion conditions (total order amount)
・Discount rate (percentage setting)

③ Create a regular purchase plan!
Once the installation is complete, register your subscription business model from the "Plan" tab.

On the plan setting screen, you can not only register multiple subscription plans such as ``monthly delivery'' and ``weekly delivery,'' but you can also set detailed items, so you can deal with a variety of products. Set the following contents.

- Creating a plan group (a group that can link multiple plans)
- Setting the purchase interval (selectable from days/weeks/months/years)
- Minimum number of purchases (selectable from 0 to 100)
- Maximum number of purchases (Selectable from unlimited to 100)
- Discount settings (None / Discount on specified amount / Selectable from percentage)
- First time discount (None / Discount on specified amount / Selectable from percentage)

Once you create a plan, you will be able to select which plan to associate with each product from the product management page.

④ Let's link the plan to the product!
You can assign a regular purchase plan to a product from the product management page.
You can also set whether to make one-time purchases from the product management page.

⑤ Check the operation and sell the product!
Once you have reached this point, you will be able to purchase the product on a regular basis. Check the operation in test mode and sell your product!
If you are having trouble purchasing a product with regular purchase, please contact support.

Examples of using the “regular purchase” app

● Utena Plus (cosmetics)

/Utena Co., Ltd. Mr. Takeuchi -
Please tell us why you introduced the "regular purchase" app.
・Originally, I was using another overseas subscription app, but I got nervous because the membership page remained in English even at the last minute before launch. Even when I used a translation app, I couldn't translate it clearly, so I gave up.
That's when I discovered my first subscription to a Japanese app and thought, "This is the only one!" It was very attractive that it was available in Japanese and that you could use the subscription function just by adding the app.
In terms of functionality (at the time of the app launch), it was good because it included essential features such as being able to select the frequency of subscriptions, discounts, and the ability for customers to skip/cancel subscriptions.
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How was the support when you introduced the "Regular Purchase" app?
・It was really good! LOL
The reason I was happy is that I was able to directly respond to inquiries via ZOOM. With most apps, you don't know when you'll get a reply or when the problem will be resolved, but I was surprised and said, ``This is the first time I've seen such a response!'' The response was also very quick and helpful.
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*Full text here: https://huckleberry-inc.com/case/utena-plus

● MART (Health Foods)

/ Mirai Kikaku Co., Ltd. Mr. Ono -
Please tell us why you introduced the "Regular Purchase" app and details of the products being sold.
・We decided to introduce a subscription system for customers who purchase the same products every month, such as daily consumables and supplements. Due to the effects of the coronavirus pandemic, there are many cases where people who purchase in-store and like the product purchase it online and switch to a regular purchase.
The reason I chose your app is because it supports Japanese and Japanese yen. I thought it was much easier to use than the ones made overseas.
Currently, using the "Regular Purchasing" app, we regularly sell domestically produced organic products and products that have obtained major organic certifications from around the world.
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How was the support when introducing the "Regular Purchase" app? Please tell us what you felt and what you liked about it.
-Responses to questions were very thorough.
I was a little nervous about introducing the e-commerce site while it was in the middle of development, but when a problem occurred, the speed of response was excellent. thank you very much.
-Please
tell us about the effects after introducing the "Regular Purchase" app.
・Since the number of shipments is estimated in advance, it is now easier to secure products in stock. Additionally, approximately 10% of sales shift to regular purchases, leading to stable sales.
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*Click here for the full text: https://huckleberry-inc.com/case/mart

summary

What do you think?
Once again, you can easily start a subscription business on Shopify by using the "Subscription" app.
``Regular Purchase'' has a track record of being the No. 1 Japanese subscription app, and has solid support and security. Why not try installing it for free first?

lastly

I have opened the system development service site "SEKARAKU Lab" to which I belong.
Beyond is a one-stop service for everything from server design and construction to operation, so if you have any trouble with server-side development, please feel free to contact us.
SEKARAKU Lab: [https://sekarakulab.beyondjapan.com/](https://sekarakulab.beyondjapan.com/)

https://apps.shopify.com/huckleberry-subscription?locale=ja

*For inquiries regarding the "Regular Purchase" app, please contact the following.
[email protected]

*I'm interested in purchasing regularly but haven't started yet!
I've already incorporated regular purchasing, but let's review it!
I tried EC for the first time!
We are also distributing a free white paper titled ``A Thorough Explanation of Regular Purchases,'' which is perfect for those who are interested. Please try downloading it below.
https://huckleberry-inc.com/subscription-form