We held a course on web analysis!

This is Ito from the infrastructure team and web marketing team.

Although it was great that we had started a web marketing team,
the members didn't really understand how to use Google Analytics.

We have renewed our homepage , held study sessions

However, in the first place, there is no one in the company who is knowledgeable about such matters. . So this time, A&S , one of only 100 master web analysts in Japan , give a two-day lecture on web analysis!

What is web analysis?

What image do you have when you think of web analysis?

• Take SEO measures!
• Place your ads where they will have the most impact!
• Make your company website more visible!

We tend to assume this, but it's not true.
Analyze and improve web marketing results to increase company results

For this purpose, we analyze reports, propose and implement the PDCA cycle.

It seems that SEO measures, advertising, PV, etc. are only one part of this.

Based on classes for beginner web analysts

The content taught by Mr. Nagasawa of A&S this time was based on a lecture for obtaining the so-called "Beginner Web Analyst" qualification.

These are the qualifications for a beginner web analyst.

We aim to acquire the following basic knowledge regarding web marketing and web analysis, and to be able to carry out sales, production, development, in-house web master work, etc. and improve operational efficiency based on common terminology recognition.

• Terms necessary for web marketing and web analysis (definition to usage)
• Recognition, analysis, and calculation methods of information obtained from access analysis (appropriate use according to purpose)
• How to discover issues and improve them through web analysis (concepts of analysis that lead to business results)

Source: What is the practical qualification ``Web Analyst'' that over 16,000 people have taken? ｜Web Analytics Association

It was a perfect lecture for our current company.
Even though we are a web marketing team, we would like to analyze our own website so that more people can contact us!

What did you do?

The lecture was based on group work.

• What is web analysis?
• Meanings of words and methods for analysis
• Discovery of improvement points and countermeasures based on access analysis
• Our own 3C analysis

I was taught something like this.

Especially in the last 3C analysis, I looked back on my company and it became clear to me, ``What should I do next?''
and I feel like I've finally made it to the starting line...lol

Even if I had studied on my own at my company, I wouldn't have been able to find such a clear direction, and
I don't think I would have known whether it was the right direction or not.

Thank you so much!

We have posted our impressions of the lecture we received!
Beginner Web Analyst Certification Course (Planning... | Web Analyst Association General Incorporated Association