We held a course on web analytics!
table of contents
My name is Ito and I work in the infrastructure and web marketing teams
We launched a web marketing team, but
some of the members didn't really know how to read Google Analytics.
We have redesigned our website , held study sessions
However, we don't have anyone in our company who is knowledgeable about such things... So, this time we A&S is a Web Analytics Master, one of only 100 people in Japan , to give us a two-day lecture on web analytics!
What is Web Analytics?
What image comes to mind when you think of web analytics?
- Take SEO measures!
- Place your ads where they will be most effective!
- Make your company website more visible!
This is what we tend to assume, but it's not true.
Analyzing the results of web marketing and making improvements to improve business results.
To achieve this, we analyze reports and propose and implement the PDCA cycle
It seems that SEO measures, advertising, and page views are only part of the story
Based on lessons for beginner web analysts
The content that A&S Nagasawa taught us this time was based on lectures to obtain the so-called "Basic Web Analyst" qualification
This is the qualification for a beginner web analyst
The aim is to acquire the following basic knowledge about web marketing and web analytics, and based on a common understanding of terminology, enable the execution and efficiency of sales, production, development, in-house webmaster duties, etc
- Terms necessary for web marketing and web analytics (definitions and usage)
- Methods for recognizing, analyzing, and calculating information obtained from access analysis (appropriate use according to the purpose)
- How to discover issues and improve them through web analytics (analysis concepts that lead to business results)
This was the perfect lecture for our company right now.
Even though we are a web marketing team, we would like to analyze our own website so that we can receive inquiries from more people!
What did you do?
The lecture was based on group work
- What is web analytics?
- Meanings of words and methods for analysis
- Identifying and taking measures to improve areas based on access analysis
- Our company's 3C analysis
I was taught something like this
clarify what I need to do
Even if I had studied on my own at my own company, I probably wouldn't have been able to find such a clear direction, and I
wouldn't have known if that direction was the right one.
Thank you very much!
Our impressions of the lecture were published!
Beginner's Web Analytics Certification Course (Planning... | Web Analytics Association
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