What is a “title” that pokes at your psychology?

My name is Fujisawa and I am in charge of public relations.

I work on marketing activities every day with a vague mind, but
I feel that titles are important no matter what you do.

The title of your business email should be simple and easy to understand.

• Blog article
• Email newsletter
• press release
• study session

All titles such as ``Look at this!!!'' must be expressed.

The purpose and aim of the title is to invite customers.
I have summarized how to write such "inviting phrases".

blog

Fill in keywords so that you can understand the content of the article in short sentences.
In order to add some intonation, I try to use things like "!" and "?" to make people empathize with the words.

If it's your own blog,

• Rejected on Google Play! ? Details on the reason and progress of response!
• Easy to understand! What is the purpose of year-end adjustment?
• Can you create a site that won't crash for 0 yen? What is "ZeroNet"?
• What is “listening ability”? New employees underwent training.

Quote: Beyond Blog

In this way, questions are posed and appealed to in short sentences.

You can also guide readers by pinpointing what they think they don't understand , such as "For those who are worried about 〇〇."

Email newsletter

Place a catchphrase at the beginning of the title to grab the reader's attention.

Encourage people to take action by using inciting phrases such as ``Is your site in danger too?'' or words such as ``Limited time only'' or

I would like to quote some from the e-mail newsletter I subscribe to.

Get an Amazon gift certificate! "Survey" campaign that can be answered in 3 minutes [ferret editorial department]

Quote: ferret

When I see a specific number like ``3 minutes,'' I feel like ``Okay, let's try to answer.''

Uncover rival companies! Limited material gift that summarizes competitive analysis ideas and analysis procedures [ferret press special issue]

Quote: ferret One

It leaves an impression on me when it includes the strong words ``to be completely naked''.

[Win about 2.14 million yen worth of points! ] Manga scholarship gift campaign!!

Quote: honto

I am intrigued by the indescribable figure of ``approximately 2.14 million yen.''

Ending soon [50% OFF electronic version & gorgeous prizes] "Impress Books e-book year-end and New Year sale 2017-2018" is being held until January 10th (Wednesday)! [Marugoto Impress Extra]

Quote: Impress Books

When I hear that the project is ending soon, I think, ``I have to hurry!''

To create a title that catches the eye so that it will be opened,

• Show what information you can get
• enter specific numbers
• Must read now! give a sense of

It is important to keep this point in mind.

press release

Create easy-to-read titles that convey information clearly and accurately, paying attention to the order of words.
Furthermore, in order to be featured in the media, it must be considered interesting.

I would like to quote some from PR TIMES

AUKEY USB-C microSD & SD card reader CB-UD3 is now available! Compatible with Type-C devices, good news for MacBook users

Quote: AUKEY

Even if you are not a user, you will be interested if the words ``Good news for 〇〇 users'' are attached.

Released ``KIDSNA Sitter,'' the industry's first premium sitter service with 100% nursery teachers and kindergarten teachers.

Quote: Next Beat Co., Ltd.

Words such as ``first in the industry'' or ``first in Japan'' will have the greatest appeal.

The average daily time spent using video apps has increased by 1.4 times compared to two years ago.

Quote: Just System Co., Ltd.

The title clearly describes what you want to convey, making it easy to understand.

Vantage Management's new customer development rate has significantly improved to 160%. What is the secret behind this measure?

Quote: Vantage Management Co., Ltd.

When I see the phrase ``What is the secret behind that measure?'' at the end of the article, I get curious about what happens next.

Depending on the content of the article,
it may be better to simply write what you want to convey, or
it may be better to embellish it by adding more appealing words.

study session

Of course it's important to tell people what the study session is about, but
the most important thing is to make them want to go!
If it's a study session for beginners, adding words like ``Learn easily〇〇'' will make it more friendly.

We would like to introduce the titles of our company's past study sessions.

• “Game company's ``mistake teacher'' ~ Behind the scenes of game development/management and failure stories ~
• [For web production companies] A story about web promotion - cost performance is high! Future web marketing ~
• Unity's [Great feeling] ~ Beyond study session #3 Powered by GMO App Cloud ~
• [Bare Metal] has appeared! A new form of cloud. ~ Beyond Study Session #4 Powered by Link ~

Quote: Beyond Events

It's more of a parody.
Rather than giving a formal impression of the study sessions,
we would like to create a fun atmosphere and make it easier for customers to come.

summary

Human psychology changes over time, so there may be no right answer.

, I think there has been a custom
on SNS such as Twitter where the
person who uses the ``shorter words'' and writes the ``more tasteful'' tweet wins The same goes for creating titles;
the challenge is how many people you can attract with as few words as possible.

It's good to satisfy my desire for recognition by creating buzz about my ideas, but
I also want to engage in public relations activities that satisfy the public by disseminating information that is useful to others.