What is a psychologically relevant title?
table of contents
This is Fujisawa, the public relations officer
I work on marketing activities every day with a shaky mind, but
I feel that titles are important in everything I do.
The title of the business email should be simple and easy to understand
- Blog Post
- Email newsletter
- press release
- study session
Any title like this needs to convey the feeling of "Check this out!!!"
The purpose and aim of a title is to invite customers. Here
we have summarized how to write such an "invitation phrase."
Blog
Pack your article with keywords so that it can be understood in short sentences.
To add emphasis, use exclamation marks and question marks to help readers empathize with the article.
On your own blog,
- My app was rejected on Google Play!? Details on the reason and how I handled it!
- Easy to understand! What is the purpose of year-end tax adjustment?
- Can you create a website that won't crash for free? What is "ZeroNet"?
- What is "listening ability"? A new employee took the training
Source: Beyond Blog
In this way, you can present a question and appeal to the reader in a short sentence.
You can also pinpoint the point you don't understand and guide the reader, such as "For those who are worried about ____."
Email newsletter
Use a catchphrase at the beginning of the title to grab the reader's attention.
provocative phrases such as "Is your website at risk too?" or
phrases such as "Limited time only" or "Limited quantity" to encourage action.
I'd like to quote a few things from the e-mail newsletter I subscribe to
Amazon Gift Certificate Giveaway! 3-Minute Survey Campaign [ferret Editorial Department]
Quote: ferret
When a specific number is written, like "3 minutes," I feel like, "Well, I guess I'll give it a try."
Uncover your rivals! Get exclusive materials summarizing the concepts and procedures for competitive analysis [Ferret Press Special Edition]
Quote: ferret One
The strong word "strip naked" makes a lasting impression
[Win approximately 2.14 million yen worth of points!] Manga Scholarship Giveaway Campaign!!
Quote: honto
I am intrigued by the indescribable figure of "approximately 2.14 million yen."
Ending soon [50% off digital editions & great prizes] "Impress Books E-Book Year-End Sale 2017-2018" running until January 10th (Wed)! [Marugoto Impress Extra Edition]
Quote: Impress Books
When I hear "It's almost over," I think "I have to hurry!"
To create an eye-catching title that will get your message opened,
- Show what information is available
- Enter specific numbers
- It makes you realize you have to read it now!
It is important to keep this point in mind
press release
The title should be easy to read, with clear and accurate information and careful attention to the order of words.
Furthermore, it must be interesting in order to be picked up by the media.
Here are some quotes from PR TIMES
Quote: AUKEY
When I see the words "Good news for users of XX," even if I'm not a user, I'm intrigued
Source: Nextbeat Co., Ltd.
Using words like "first in the industry" or "first in Japan" can be the biggest selling point
Average daily usage time for video apps increased 1.4 times compared to two years ago
Source: JustSystems Corporation
The title succinctly conveys what you want to convey, making it easy to understand
Source: Vantage Management Co., Ltd.
When the phrase "What is the secret behind this policy?" appears at the end of the article, it makes you curious to know what happens next
Depending on the content of the article,
it may be better to simply write what you want to convey, or
it may be better to add compelling words and dramatize it.
study session
Of course, it's important to explain what the study group will be about, but
the most important thing is to make people want to join.
If it's a study group for beginners, it's more friendly to use phrases like "Easy learning about ____."
We would like to introduce the titles of our company's past study sessions
- "Game Company's Failure Teacher" - Behind the Scenes and Failure Stories of Game Development/Management -
- [For web production companies] Fun facts about web promotion - High cost performance! The future of web marketing -
- Unity's [Super Cool] ~ Beyond Study Session #3 Powered by GMO App Cloud ~
- Bare Metal Has Arrived! A New Form of Cloud Computing. - Beyond Workshop #4 Powered by Link -
Quote: Beyond Events
It has a strong parody feel.
Rather than giving the impression that study sessions are serious,
we want to create a fun atmosphere that makes it easy for customers to come.
summary
Human psychology changes with the times, so there may not be a correct answer
there has been a trend
on social media platforms like Twitter where
the winner is the one who writes the "shortest words" and "most clever" tweet Coming up with a title is similar;
the challenge is to attract as many people as possible using as few words as possible.
It's nice to satisfy the desire for recognition by creating a buzz with my own Ogiri ideas, but
I would also like to engage in public relations activities that satisfy the public by spreading information that is useful to people.
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